PUMA Updates Its Classic California Silhouette in Multiple Colors
References: us.puma & highsnobiety
A noteworthy sneaker revival takes place with PUMA's updated California silhouette. The footwear model dates back to 1983 and is inspired by tennis legend Guillermo Vilas — Argentina's Grand Slam champion. After 35 years, the shoes make an epic return and it really comes as no surprise given the chunky sole and engaging upper.
The PUMA California sneaker revival taps into American rapper and brand ambassador Nipsey Hussle who wears the product in an urban-inspired editorial shoot. The offering boasts a unisex silhouette that is constructed with leather and nubuck. PUMA makes the updated model available in six distinct colorways, including combinations of White and Ribbon Red, Peacoat and White, Black and White, as well as Peacoat and Spectra Yellow.
The PUMA California sneaker revival taps into American rapper and brand ambassador Nipsey Hussle who wears the product in an urban-inspired editorial shoot. The offering boasts a unisex silhouette that is constructed with leather and nubuck. PUMA makes the updated model available in six distinct colorways, including combinations of White and Ribbon Red, Peacoat and White, Black and White, as well as Peacoat and Spectra Yellow.
Trend Themes
1. Sneaker Revivals - The revival of classic sneaker models presents opportunities for brands to tap into nostalgia and cater to consumers seeking a vintage aesthetic.
2. Chunky Soles - The rising popularity of sneakers with chunky soles opens up possibilities for brands to experiment with bold and unconventional designs.
3. Unisex Footwear - The demand for unisex sneakers offers a chance for brands to create gender-inclusive products that appeal to a wide range of consumers.
Industry Implications
1. Footwear - The footwear industry can take advantage of sneaker revivals by reintroducing and modernizing classic designs to capture consumer attention.
2. Fashion - The fashion industry can leverage the trend of chunky soles in sneakers to create unique and statement-making footwear that complements various styles.
3. Sports and Athletics - The sports and athletics industry can explore the demand for unisex footwear and develop performance-driven sneakers that cater to both male and female athletes.
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