This Sneaker Kit Provides the Materials, but Leaves Design Up to the Maker
Charlotte Joyce Kidd — October 22, 2015 — Fashion
References: oneday.shoes & kickstarter
The ONEDAY sneaker kit gives shoe lovers the chance to make their own sneakers, with endless design possibilities.
ONEDAY was born when founder Roderick Pieters wanted a lightweight pair of summer sneakers, and cut the top off a pair of used leather shoes and sewed it onto a rubber sole. The idea that other people might also like to create unique shoe designs came to him. He started sneaker workshops, and eventually began producing ONEDAY sneaker kits.
The sneaker kits inspire limitless design possibilities. Some examples already created include a deconstructed, completely open boot-like sneaker, a sneaker studded with metal squares and one made out of tie-dyed blue fabric. Even making a pair of shoes using only the materials provided in the sneaker kit gives a range of silhouette options: makers can choose the height of the sneaker, from very high top to very low on the ankle.
ONEDAY was born when founder Roderick Pieters wanted a lightweight pair of summer sneakers, and cut the top off a pair of used leather shoes and sewed it onto a rubber sole. The idea that other people might also like to create unique shoe designs came to him. He started sneaker workshops, and eventually began producing ONEDAY sneaker kits.
The sneaker kits inspire limitless design possibilities. Some examples already created include a deconstructed, completely open boot-like sneaker, a sneaker studded with metal squares and one made out of tie-dyed blue fabric. Even making a pair of shoes using only the materials provided in the sneaker kit gives a range of silhouette options: makers can choose the height of the sneaker, from very high top to very low on the ankle.
Trend Themes
1. Custom DIY Sneakers - Opportunity for disruptive innovation in the customizable sneaker market, allowing consumers to design and create their own unique shoe styles.
2. Unconventional Sneaker Designs - Disruptive innovation opportunity to embrace unconventional and boundary-pushing designs in the sneaker industry, providing customers with bold and unique sneaker options.
3. Personalized Footwear Creation - Opportunity for disruptive innovation in the personalized footwear market by enabling customers to create sneakers that align with their individual style preferences and aesthetic sensibilities.
Industry Implications
1. Footwear Manufacturing - Disruptive innovation opportunity for footwear manufacturers to tap into the DIY trend and offer customizable sneaker kits, empowering customers to be part of the design process.
2. Fashion Retail - Opportunity for disruptive innovation in the fashion retail industry by incorporating customizable sneaker kits into their product offerings, providing customers with unique and personalized options.
3. Creative Workshops - Disruptive innovation opportunity for creative workshops and DIY craft businesses to expand their portfolio by offering sneaker customization workshops and selling DIY sneaker kits.
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