The SNEAKER FREAKER and AKOMPLICE Collab Brings You Color-Changing Apparel
Sarah Nazim — May 24, 2012 — Fashion
References: akomplice-clothing & sneakerfreaker.de
The SNEAKER FREAKER and AKOMPLICE clothing brands have come together to bring to light a limited edition t-shirt. The shirts are designed with a picture of a tongue on it wrapped in shoe laces, showing a literal tied tongue. To add to the uniqueness of these shirts, the hyperlight materials used to make them change colors in the sun.
The concept behind the collaboration and inspiration for the design came from the idea that "taste lies in the tongue of the beholder," as stated in the company's press release.
If you are an avid fan of SNEAKER FREAKER and AKOMPLICE, then you will have to act fast to get your hands on one of these t-shirts, as only 50 will be sold in the United States and 50 in Europe. The first 12 people to order one of these will get theirs gifted in a red shoe box.
The concept behind the collaboration and inspiration for the design came from the idea that "taste lies in the tongue of the beholder," as stated in the company's press release.
If you are an avid fan of SNEAKER FREAKER and AKOMPLICE, then you will have to act fast to get your hands on one of these t-shirts, as only 50 will be sold in the United States and 50 in Europe. The first 12 people to order one of these will get theirs gifted in a red shoe box.
Trend Themes
1. Color-changing Apparel - The use of hyperlight materials that change colors in the sun create opportunities for disruptive innovation in apparel manufacturing.
2. Limited Edition Collaborations - Limited edition collaborations between brands can create exclusivity and urgency, driving sales and brand awareness.
3. T-shirt Designs - Innovative t-shirt designs, such as those featuring a literal representation of a tongue-tied in shoelaces, can appeal to niche markets and drive sales.
Industry Implications
1. Fashion and Apparel - The fashion industry can leverage color-changing materials and unique designs to create exclusive, in-demand products.
2. Sneaker Brands - Collaborations between sneaker brands and apparel companies can create cross-promotion and unique products that appeal to sneaker enthusiasts.
3. E-commerce Retail - Limited edition products with exclusive designs can create a sense of urgency and drive sales in the e-commerce retail industry.
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