Jordan Brand is Releasing Its Own Set of Digital Symbols for Sneakerheads
Riley von Niessen — November 3, 2016 — Fashion
References: nike & highsnobiety
Looking to give its loyal consumers a new mode of expression, Jordan Brand has created 24 different sneaker emojis, including a number of digital symbols that reflect figures that have become closely associated with it.
One image that is used quite prominently in the collection is that of a goat, which dons the basketball legend's jersey number in red and even wears a set of four of the branded basketball shoes on its feet.
Also included is a chubby-faced cartoon that's meant to represent producer and Snapchat personality DJ Khaled. In addition to this, Jordan Brand's sneaker emojis portray high-tops in various colorways, all of which come adorned with large Swoosh logos on the sides.
One image that is used quite prominently in the collection is that of a goat, which dons the basketball legend's jersey number in red and even wears a set of four of the branded basketball shoes on its feet.
Also included is a chubby-faced cartoon that's meant to represent producer and Snapchat personality DJ Khaled. In addition to this, Jordan Brand's sneaker emojis portray high-tops in various colorways, all of which come adorned with large Swoosh logos on the sides.
Trend Themes
1. Sneaker Emojis - The creation of branded sneaker emojis presents an opportunity for sneaker brands to engage with their consumers in a fun and unique way.
2. Personalized Digital Symbols - The use of personalized digital symbols allows brands to build emotional connections with their target audience and enhance brand loyalty.
3. Celebrity Collaboration Emojis - Collaborating with celebrities to create emojis provides brands an innovative way to leverage their influence and expand their reach.
Industry Implications
1. Footwear Industry - Emojis specifically designed for sneakers open up opportunities for footwear brands to tap into the growing digital communication landscape and connect with sneaker enthusiasts.
2. Marketing and Advertising Industry - The introduction of branded emojis creates avenues for marketing and advertising professionals to develop creative campaigns that leverage these visual assets to engage and entertain consumers.
3. Entertainment Industry - The use of celebrity-inspired emojis offers a disruptive innovation opportunity for the entertainment industry to further monetize the influence and popularity of celebrities in the digital space.
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