WAD Magazine's 'JORDAN XII' Series Spotlights Shoe-Inspired Art
Jana Pijak — November 14, 2017 — Fashion
References: motokimokito & wadmag
WAD Magazine is a publication known for pushing visual boundaries with its published content, and its 'JORDAN XII' sneaker editorial is no exception. The series is lensed by photographer Motoki Nakatani who captures models Juliette boudet and Stevens Crouilbois.
Rather than wearing Jordans on their feet, the models pose in youthful streetwear, while images of the iconic sneakers are strategically collaged atop each composition. Teaming with Croco & Co art director Marc-Henri and makeup artist Victoria Sapet, photographer Motoki Nakatani brings a unique visual story to life with the help of oversaturated and moody filers.
The result is an artful take on sneaker fandom and is sure to appeal to Jordan wearers or others looking to invest in a pair of the classic shoes.
Image Credit: Motoki Nakatani
Rather than wearing Jordans on their feet, the models pose in youthful streetwear, while images of the iconic sneakers are strategically collaged atop each composition. Teaming with Croco & Co art director Marc-Henri and makeup artist Victoria Sapet, photographer Motoki Nakatani brings a unique visual story to life with the help of oversaturated and moody filers.
The result is an artful take on sneaker fandom and is sure to appeal to Jordan wearers or others looking to invest in a pair of the classic shoes.
Image Credit: Motoki Nakatani
Trend Themes
1. Sneaker-editorial Collages - Fashion and style magazines could develop Collaged Sneaker Editorials that spotlight shoe-inspired art and offer product placement opportunities.
2. Youthful Streetwear Fashion - Fashion brands could capitalize on the increasing trend of Youthful Streetwear Fashion and target a younger, street-savvy demographic.
3. Visual Storytelling in Photography - Photography agencies could explore the Visual Storytelling trend in response to the growing demand for unique narratives and creative content.
Industry Implications
1. Fashion and Style Magazines - Fashion and style magazines could use Collaged Sneaker Editorials to feature streetwear and attract fashion enthusiasts and a wider audience.
2. Sneaker Industry - Sneaker companies could collaborate with different fashion magazines to feature their products in Sneaker-Editorial Collages, generating buzz and exposure.
3. Photography Agencies - Photography agencies could use Visual Storytelling to create unique content that sets them apart from their competition and attracts clients who value inventive content.
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