The Hundreds Announce Sneaker Competition Major Vs. Wish Hoya Pack
Katie Pagnotta — December 11, 2012 — Fashion
References: majordc & highsnobiety
The Hundreds proclaimed a sneaker competition between two major streetwear boutiques to promote unity and healthy rivalry. Washington’s store Major and Atlanta’s very own Wish are going head to head in a race for sneaker sales. The collection is called the ‘Major Vs. Wish Hoya Pack.’ Both teams were required to brainstorm and create its own sneaker design for the same style of shoe. Both went for a outrageous and wild prints to attract attention and customers.
Major manifested a beastly design combining cheetah and zebra print with red laces and pattern blocking. On the other hand, Wish went for a similar mixology with different patterns. They used an energetic color scheme of purples and blues, set against a peacock print with teal laces and suede accents.
All of the designs will be sold at The Hundreds, Major and Wish stores and the winner of best design in the sneaker competition will be decided via Facebook.
Major manifested a beastly design combining cheetah and zebra print with red laces and pattern blocking. On the other hand, Wish went for a similar mixology with different patterns. They used an energetic color scheme of purples and blues, set against a peacock print with teal laces and suede accents.
All of the designs will be sold at The Hundreds, Major and Wish stores and the winner of best design in the sneaker competition will be decided via Facebook.
Trend Themes
1. Patterned Sneakers - Opportunity to create bold and unique designs in the sneaker industry that attract attention and customers.
2. Streetwear Boutiques Competition - Promoting unity and healthy rivalry in the streetwear industry through sneaker competitions.
3. Social Media Voting - Utilizing social media platforms like Facebook to engage customers and determine the winner of sneaker design competitions.
Industry Implications
1. Fashion - Incorporating patterned sneakers into fashion lines to cater to consumers looking for unique and eye-catching footwear.
2. Streetwear - Creating competitions between streetwear boutiques to foster a sense of community and drive sales.
3. Retail - Implementing social media voting for product competitions to increase customer engagement and brand visibility.
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