Larry King Haircare Calls Its Conditioner "Liquid Hairbrush"
Laura McQuarrie — April 7, 2020 — Marketing
References: larryking & glamourmagazine
Celebrity hairdresser Larry King is adding a nourishing, smoothing conditioner to his range of hair products and it is a sulfate-free, alcohol-free, vegan and refillable solution called Liquid Hairbrush. According to the brand, the "lightweight conditioner has been formulated as a cuticle sealant to smooth down the hair shaft, lock in moisture and combat tangles during rinsing, reducing the need for brushing."
The lightweight conditioner for all hair types is made with ingredients like pea protein, Japanese camellia oil and replenishing avocado oil.
Liquid Hairbrush is just one of the cleverly named products from Larry King Haircare, which also makes the City Life Shampoo, the Flyaway with Me Set and A Social Life for Your Hair, which takes the form of a satin finishing cream.
Image Credit: Larry King Haircare
The lightweight conditioner for all hair types is made with ingredients like pea protein, Japanese camellia oil and replenishing avocado oil.
Liquid Hairbrush is just one of the cleverly named products from Larry King Haircare, which also makes the City Life Shampoo, the Flyaway with Me Set and A Social Life for Your Hair, which takes the form of a satin finishing cream.
Image Credit: Larry King Haircare
Trend Themes
1. Sulfate-free Hair Products - Opportunity for disruptive innovation in the haircare industry to create sulfate-free products that nourish and smooth hair without harmful ingredients.
2. Refillable Haircare Packaging - Opportunity for disruptive innovation in the packaging industry to create refillable containers for haircare products to reduce waste and promote sustainability.
3. Plant-based Ingredients in Hair Products - Opportunity for disruptive innovation in the haircare industry to use more plant-based ingredients like pea protein, Japanese camellia oil, and avocado oil for nourishing and smoothing benefits.
Industry Implications
1. Haircare Industry - The haircare industry can capitalize on the trend for sulfate-free and plant-based ingredients to create innovative products for nourishing and smoothing hair.
2. Packaging Industry - The packaging industry can capitalize on the trend for refillable containers in the haircare industry to create sustainable and eco-friendly packaging solutions.
3. Beauty Retail Industry - The beauty retail industry can capitalize on the trend for sulfate-free and plant-based haircare products by promoting and selling innovative brands with clean, natural ingredients.
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