The Whole Earth Smooth Almond Butter Responds to Increasing Demands
Michael Hemsworth — July 4, 2017 — Lifestyle
References: foodbev
The demand for natural food alternatives is maintaining significant increases year-over-year, which is being responded to by brands with products like the Whole Earth Smooth Almond Butter. High in both protein and fiber, the nut butter is the brand's first non-peanut variety that has no added sugar and features a smooth texture that makes it simple to implement into different recipes.
The Whole Earth Smooth Almond Butter was described by the Whole Earth Brand Controller at Wessanen UK, Kirstie Hawkins, when she said, "The popularity of almonds continues to rise, and we are pleased to bring our own distinct approach to this fast-growing category. We are now a nation of nut butter lovers, and there’s great appetite for highly versatile, protein-rich spreads. We are fiercely committed to innovation, developing and diversifying our portfolio with highly nutritious, top quality spreads that meet all consumer needs."
The Whole Earth Smooth Almond Butter was described by the Whole Earth Brand Controller at Wessanen UK, Kirstie Hawkins, when she said, "The popularity of almonds continues to rise, and we are pleased to bring our own distinct approach to this fast-growing category. We are now a nation of nut butter lovers, and there’s great appetite for highly versatile, protein-rich spreads. We are fiercely committed to innovation, developing and diversifying our portfolio with highly nutritious, top quality spreads that meet all consumer needs."
Trend Themes
1. Natural Food Alternatives - Increasing demand for natural food alternatives presents opportunities for brands to innovate and offer healthier options like Whole Earth Smooth Almond Butter.
2. Protein and Fiber-rich Foods - Consumer appetite for protein and fiber-rich foods is growing, presenting opportunities for brands to create nutrient-dense products like Whole Earth Smooth Almond Butter.
3. Versatile Spreads - The popularity of spreads that are versatile and can be used in a variety of recipes is increasing, presenting opportunities for brands to innovate and offer unique spreads like Whole Earth Smooth Almond Butter.
Industry Implications
1. Food and Beverage - The food and beverage industry can respond to the trend of increasing demand for natural, nutrient-dense products by introducing new innovative products like Whole Earth Smooth Almond Butter.
2. Health and Wellness - The health and wellness industry can leverage the trend of increasing demand for protein and fiber-rich products by offering products that promote overall health and wellness, and tap into growing consumer demand for products like Whole Earth Smooth Almond Butter.
3. Nutritional Supplements - There is an opportunity for the nutritional supplements industry to offer customers more variety by developing new products like Whole Earth Smooth Almond Butter that can be used as a source of protein and fiber.
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