'Smoking Kill' by Khalil Damak Shows the Dangerous Cycle
Marissa Brassfield — May 16, 2010 — Marketing
References: infinity-communication & behance.net
These artistic anti-smoking posters are part of a series called 'Smoking Kill' by Khalil Damak. Each image shows the dangerous relationship between cigarette smoke and a smoker's health by depicting the smoke as a sinister skull.
The most disturbing images in 'Smoking Kill' by Khalil Damak, however, are the first and the third ones, in which a pregnant woman is smoking and a baby is coughing up smoke.
Implications - With society so saturated with advertisements, consumers have become desensitized to their images and are less affected by their messages. These customers are now drawn to advertisements which contain shocking graphic imagery and that are memorable. Companies can keep these elements in mind when devising marketing strategies and attempting to appeal to their target markets.
The most disturbing images in 'Smoking Kill' by Khalil Damak, however, are the first and the third ones, in which a pregnant woman is smoking and a baby is coughing up smoke.
Implications - With society so saturated with advertisements, consumers have become desensitized to their images and are less affected by their messages. These customers are now drawn to advertisements which contain shocking graphic imagery and that are memorable. Companies can keep these elements in mind when devising marketing strategies and attempting to appeal to their target markets.
Trend Themes
1. Graphic Anti-smoking Campaigns - Opportunity for companies to create impactful and memorable anti-smoking campaigns using graphic imagery.
2. Desensitization to Traditional Advertisements - Opportunity to explore unconventional advertising approaches to catch the attention of consumers who have become desensitized to traditional ads.
3. Appeal of Shocking Messages - Opportunity to incorporate shocking and memorable messages in marketing strategies to attract the attention of consumers.
Industry Implications
1. Advertising and Marketing - Opportunity for advertising agencies to create compelling anti-smoking campaigns that utilize graphic imagery to evoke emotional responses from viewers.
2. Public Health - Opportunity for public health organizations to partner with artists and graphic designers to create impactful and memorable anti-smoking campaigns that raise awareness about the dangers of smoking.
3. Creative Design - Opportunity for graphic designers and artists to contribute their skills in creating visually striking anti-smoking campaigns that can effectively convey the dangers of smoking.
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