This Smith Optics Collection Dips into Its Archives for Retro Inspiration
Meghan Young — November 27, 2014 — Fashion
References: smithoptics & coolhunting
The Smith Optics collection is not what many people will be accustomed to seeing from the brand who has made goggle history. Known for its concentration on the winter sports of snowboarding and skiing, the brand decided to revisit past designs in order to once again diversify its options. Specifically dubbed the Archive Collection, the designs pay homage to some of its most iconic sunglasses from the 80s and 90s.
Since many people are currently drawn to retro styles, the Smith Optics collection will find a big fan base. It is comprised of five styles in total that each bear a subtle label that signal the year it was launched. Modern technology was used to strengthen each design.
Since many people are currently drawn to retro styles, the Smith Optics collection will find a big fan base. It is comprised of five styles in total that each bear a subtle label that signal the year it was launched. Modern technology was used to strengthen each design.
Trend Themes
1. Retro Sunglasses - Increased demand for nostalgic fashion presents an opportunity for eyewear brands to revamp and reintroduce classic designs.
2. Archival Fashion - Brands can explore their archives for product inspiration, combining classic design elements with modern technology for a unique offering.
3. Label Signalling - Subtle branding and label signalling allows for a connection to a brand’s history, while adding a vintage feel to modern products.
Industry Implications
1. Eyewear - Eyewear brands can explore their archives for past designs to refresh and reinvigorate their product lines.
2. Fashion - Archival fashion can inspire new collections, allowing brands to combine the old with the new for unique offerings.
3. Branding - Brand histories can be leveraged with subtle labelling and messaging, connecting with customers on an emotional level and creating a unique brand identity.
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