Mobile Fragrance Communications
Dee Sandin — April 8, 2008 — Tech
References: ntt & washingtonpost
Imagine if you could download "his" cologne fragrance when you're engaged in pillow talk with him... or that baby smell when talking about your new granddaughter.
Japanese cell phone users will test a service that will allow cell phone users to download fragrances. From major telecommunications company NTT Communications Corp. a downloaded fragrance is sent from your cell phone to a base station that will emit the scent.
"Twenty participants using 'Mobile Fragrance Communications' can download files of specific scents accompanied by music or video clips," according to NNT.
You will be able to share their "Fragrance Playlists" with others who subscribe to the service. Smells good.
Japanese cell phone users will test a service that will allow cell phone users to download fragrances. From major telecommunications company NTT Communications Corp. a downloaded fragrance is sent from your cell phone to a base station that will emit the scent.
"Twenty participants using 'Mobile Fragrance Communications' can download files of specific scents accompanied by music or video clips," according to NNT.
You will be able to share their "Fragrance Playlists" with others who subscribe to the service. Smells good.
Trend Themes
1. Mobile Fragrance Communications - Opportunity for fragrance companies to develop downloadable scents for mobile communication devices.
2. Fragrance Playlists - Potential for creating personalized scent playlists that can be shared and subscribed to.
3. Scented Downloads - Innovation in the mobile industry by allowing users to download fragrances to their cell phones.
Industry Implications
1. Telecommunications - Disruptive innovation opportunity for telecom companies to offer fragrance-based services.
2. Fragrance - Opportunity for fragrance industry to expand into the digital space by developing scents for mobile devices.
3. Entertainment - Innovation opportunity for the entertainment industry to integrate scent with music and video clips.
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