The 'NoPhone Air' Pokes Fun at Smartphone Releases
Michael Hemsworth — January 4, 2017 — Pop Culture
References: thenophone & yankodesign
Many consumers get excited about the latest smartphone designs that hit the market, which is something that's touched upon with the new 'NoPhone Air.' The 'NoPhone Air' is an invisible phone for those who find themselves using their smartphone too much. The invisible device is packaged with the same aesthetic that would be identified with other real smartphone packages, which pokes fun at the way that new smartphone designs are idolized.
The 'NoPhone Air' comes as an intangible creation from the brand that has previously created devices that were simply pieces of plastic without any real purpose other than to poke fun at smartphone use. The 'NoPhone Air,' however, goes a step further with a design that's truly invisible and not intended for any sort of use other than to perhaps let others know they're using their phone too much.
The 'NoPhone Air' comes as an intangible creation from the brand that has previously created devices that were simply pieces of plastic without any real purpose other than to poke fun at smartphone use. The 'NoPhone Air,' however, goes a step further with a design that's truly invisible and not intended for any sort of use other than to perhaps let others know they're using their phone too much.
Trend Themes
1. Invisible Smartphone Designs - Opportunity to disrupt the smartphone industry by creating invisible smartphone designs that promote less screen time and reduce smartphone addiction.
2. Satirical Smartphone Packages - Opportunity for companies to create satirical smartphone packages that poke fun at the idolization of new smartphone designs.
3. Anti-smartphone Accessories - Opportunity to develop anti-smartphone accessories that discourage excessive smartphone use and promote digital detox.
Industry Implications
1. Consumer Electronics - Opportunity for consumer electronics companies to innovate with invisible smartphone designs.
2. Packaging - Opportunity for packaging companies to create satirical smartphone packages that mimic real smartphone designs.
3. Fashion Accessories - Opportunity for fashion accessory brands to create anti-smartphone accessories that promote a healthy digital lifestyle.
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