Moscow's New Smart Benches Will Publicly Display Your Weight
Mesel Isaac — September 26, 2014 — World
References: nymag & elitedaily
A new line of smart benches is set to be constructed in Moscow that will calculate the weight of whoever sits on it, and display the weight on a large electronic panel located nearby.
The smart benches are similar to the one's erected in the Netherlands not too long ago and are expected to be constructed later this year. In addition to broadcasting the sitter's weight, the smart bench will also provide nutrition tips. The cost of this project is estimated to be $1,300 per bench, however, the cost will be offset by gym advertisers hoping to cash in on newly insecure clients.
While it's uncertain how these smart benches will go over with the citizens of Moscow, it appears that the ultimate goal of these benches is to produce healthier citizens.
The smart benches are similar to the one's erected in the Netherlands not too long ago and are expected to be constructed later this year. In addition to broadcasting the sitter's weight, the smart bench will also provide nutrition tips. The cost of this project is estimated to be $1,300 per bench, however, the cost will be offset by gym advertisers hoping to cash in on newly insecure clients.
While it's uncertain how these smart benches will go over with the citizens of Moscow, it appears that the ultimate goal of these benches is to produce healthier citizens.
Trend Themes
1. Smart Benches - The rise of smart benches that calculate and publicly display the weight of sitters, providing opportunities for data-driven wellness initiatives.
2. Data-driven Advertising - The use of weight data from smart benches to target gym advertisers and promote personalized fitness and nutrition products.
3. Public Health Technology - The integration of technology into public spaces to encourage healthier lifestyles, using smart benches as a platform for health education and awareness.
Industry Implications
1. Health and Wellness - The health and wellness industry can leverage smart benches to provide data-driven services and personalized recommendations.
2. Outdoor Advertising - Outdoor advertising industry could utilize smart benches to target potential customers based on their weight and promote fitness-related products.
3. Smart City Technology - Smart city technology companies can incorporate smart benches into their solutions to promote public health and collect valuable data for urban planning.
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