WeChat Pay & Amsterdam Airport Schiphol Launched a WeChat Pay Smart Airport
Laura McQuarrie — May 27, 2019 — Tech
References: schiphol.nl & prnewswire
To accommodate the ever-increasing number of Chinese passengers who pass through the Amsterdam Airport Schiphol, the airport teamed up with WeChat Pay to introduce Europe's first flagship WeChat Pay Smart Airport. The flagship is made up of three services, including the WeChat Official Account, WeChat Mini Program and WeChat Pay in Store.
The Amsterdam Airport Schiphol Mini Program provides passengers with important airport information, convenient online shopping services, authentic Dutch souvenirs and the chance to seamlessly pay for goods by using WeChat Pay through merchants that are set up to accept the mobile payment method. The flagship also introduces WeChat Pay experience zones that are designed to aid Chinese travelers and provide them with coupons and discounts that can be used at Amsterdam Schiphol Airport.
The Amsterdam Airport Schiphol Mini Program provides passengers with important airport information, convenient online shopping services, authentic Dutch souvenirs and the chance to seamlessly pay for goods by using WeChat Pay through merchants that are set up to accept the mobile payment method. The flagship also introduces WeChat Pay experience zones that are designed to aid Chinese travelers and provide them with coupons and discounts that can be used at Amsterdam Schiphol Airport.
Trend Themes
1. Mobile Payments - The partnership between WeChat Pay and Amsterdam Airport Schiphol highlights the trend of integrating mobile payment methods seamlessly into airport services.
2. Smart Airports - The introduction of the WeChat Pay Smart Airport showcases the trend of airports utilizing digital platforms and technologies to enhance the travel experience.
3. Cross-border Collaboration - The collaboration between WeChat Pay and Amsterdam Airport Schiphol exemplifies the trend of international partnerships and integration of services to cater to specific traveler demographics.
Industry Implications
1. Airport Operations - The WeChat Pay Smart Airport presents opportunities for airport operators to leverage mobile payment platforms and digital services to improve customer experience and increase revenue.
2. Mobile Payment Solutions - The partnership between WeChat Pay and Amsterdam Airport Schiphol highlights potential opportunities for mobile payment solution providers to expand their services into the travel and transportation industry.
3. Travel Retail - The integration of WeChat Pay into the retail experience at Amsterdam Airport Schiphol suggests potential disruptive innovation opportunities for retailers to cater to Chinese travelers and tap into the mobile payment market.
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