Smalls Debuts Elevated Ceramic Cat Feeding Solution
Grace Mahas — February 5, 2025 — Lifestyle
References: smalls
Fresh cat food pioneer Smalls is expanding into the home goods category with Smallserve, a meticulously designed feeding bowl that bridges the gap between feline functionality and modern home aesthetics. Created in partnership with industrial design firm Doris Dev, the ceramic bowl features a wide, shallow design that prevents whisker fatigue and an elevated structure that promotes natural eating postures. The product demonstrates how pet accessories are evolving to meet both animal wellness needs and contemporary design sensibilities.
Available in Mossball and Butterblue colorways, Smallserve incorporates practical features including dishwasher-safe construction and non-porous ceramic material that inhibits bacterial growth. The bowl's thoughtful engineering extends to its stable base design and natural feeding height, which reduces neck strain for cats during meals. This launch represents Smalls' strategic expansion beyond its established fresh pet food business, positioning the brand within the growing market for design-conscious pet accessories. The Smallserve bowl will be available exclusively through smalls.com starting February 24th, retailing at $52.
Available in Mossball and Butterblue colorways, Smallserve incorporates practical features including dishwasher-safe construction and non-porous ceramic material that inhibits bacterial growth. The bowl's thoughtful engineering extends to its stable base design and natural feeding height, which reduces neck strain for cats during meals. This launch represents Smalls' strategic expansion beyond its established fresh pet food business, positioning the brand within the growing market for design-conscious pet accessories. The Smallserve bowl will be available exclusively through smalls.com starting February 24th, retailing at $52.
Trend Themes
1. Pet Wellness Accessories - The Smallserve bowl highlights the growing trend of pet accessories focused on health and well-being, emphasizing ergonomics and safety for animals.
2. Design-conscious Pet Products - As demonstrated by the aesthetically pleasing Smallserve, the integration of design into pet products is blurring the line between functional pet items and modern home decor.
3. Home Goods Expansion - Smalls' move into home goods illustrates a trend among pet brands to diversify their product lines, tapping into consumer demand for cohesive household aesthetics.
Industry Implications
1. Pet Products Industry - The development of functional yet stylish items like Smallserve is redefining consumer expectations within the pet products market, emphasizing the importance of aesthetics in functionality.
2. Home Decor Industry - Products like Smallserve indicate opportunities for crossover innovation, where home decor principles enhance everyday pet items, expanding traditional home goods boundaries.
3. Ceramic Manufacturing - The use of high-quality ceramic materials in pet products, evidenced by Smallserve, points to novel applications for traditional industries in meeting new consumer demand sectors.
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