The World's Smallest Cup of Coffee Was Made Using Just One Bean
Michael Hines — April 25, 2017 — Marketing
References: lucaszanotto & laughingsquid
Artist Lucas Zanotto was tasked by Finish coffee company Paulig with creating the world's smallest cup of coffee. Zanotto was up to the challenge and shot a video for Paulig of the creation process. He started with a single bean, filing it down and putting the grounds into a tiny filter. From there he heated a tiny tin of water over a candle. Once the water was boiling Zanotto poured it over the little filter, with the coffee dripping into a miniature glass jar.
The end result was the smallest cup of coffee ever made and a wildly successful ad. The inventive video has been making the rounds on the Internet, exposing people who never even knew Finland had a company to Paulig. Now the question becomes: Which company will try to snatch the record from Paulig and Zanotto for the world's smallest cup of coffee?
The end result was the smallest cup of coffee ever made and a wildly successful ad. The inventive video has been making the rounds on the Internet, exposing people who never even knew Finland had a company to Paulig. Now the question becomes: Which company will try to snatch the record from Paulig and Zanotto for the world's smallest cup of coffee?
Trend Themes
1. Miniature Food and Beverage - Creating mini versions of popular food and drink items for novelty and creative culinary experiences.
2. Micro-manufacturing - Making products on an extremely small scale using advanced manufacturing technology.
3. Extreme Advertising - Pushing the boundaries of advertising with creative and innovative campaigns that capture the attention of the public.
Industry Implications
1. Food and Beverage - The food and beverage industry has the potential to create miniature versions of their products as a new marketing strategy.
2. Manufacturing - The manufacturing industry can explore the production of products on an extremely small scale to appeal to consumers who prefer miniature versions.
3. Advertising and Marketing - The advertising and marketing industry can use extreme advertising techniques, such as creating the world's smallest cup of coffee, to create buzz and attract attention for their clients.
3.3
Score
Popularity
Activity
Freshness
