Sioo:x is Pitting Its Products Against Nature for 'The Slow Fight'
Laura McQuarrie — June 6, 2019 — Art & Design
References: sioox & prexamples
As a continuation of the "world's most boring billboard," which was unveiled last year, wood protection brand Sioo:x is introducing The Slow Fight which will unfold over more than a decade. Rather than pitting two people against one another, the brand is putting its product to the test against the elements. The "fight" is taking place on a custom-built boxing ring with a wooden floor that's exposed to the harsh weather of Lofoten, Norway.
While one side of the floor is treated with the brand's protective product, the other half remains untreated—which leaves an open invitation for competing brands to apply their product and see how it fares against Sioo:x's.
The Slow Fight officially began on June 4th and is live-streamed for 24 hours a day online.
While one side of the floor is treated with the brand's protective product, the other half remains untreated—which leaves an open invitation for competing brands to apply their product and see how it fares against Sioo:x's.
The Slow Fight officially began on June 4th and is live-streamed for 24 hours a day online.
Trend Themes
1. Long-term Livestreaming - Brands can consider long-term livestreaming campaigns as a unique way to showcase the effectiveness of their products over extended periods of time.
2. Product Testing - Product testing in harsh environments can be used by brands to prove the quality of their products and differentiate themselves from other competitors.
3. Interactive Marketing - Interactive marketing through unique and engaging campaigns like The Slow Fight can help brands create memorable experiences that resonate with consumers.
Industry Implications
1. Wood Treatment - The Slow Fight demonstrates how wood treatment brands can differentiate themselves through rigorous product testing and showcase the durability of their products.
2. Livestreaming Platforms - Livestreaming platforms can benefit from unique and innovative campaigns like The Slow Fight, which can attract more viewers and engagement.
3. Advertising Agencies - Advertising agencies can leverage long-term campaigns like The Slow Fight to showcase their creativity and ability to create unique and engaging content for their clients.
5.2
Score
Popularity
Activity
Freshness
