Nike Combined the Flyknit and Presto to Create an Entirely New Shoe
Christopher Magsambol — September 16, 2015 — Fashion
References: sneakerfreaker & sneakernews
The slip-on phenomenon has since evolved with Nike's Presto as the industry's first mainstay. As running shoe technology continued to develop, lightweight runners became the craze.
Having kept this in mind, Nike created a hybrid running shoe that incorporates both ideas -- the Flyknit running shoe was adapted to have the convenience and ease of the slip-on Presto. In developing the new shoe, Nike was able to capitalize on the lightweight shoe pattern that's proven to be successful in recent years.
Although bringing back an old favorite is a risk, the merging of the two different styles could prove to be a brilliant move for the retailer. By using Flyknit technology, Nike was able to transform the Presto into a hybrid running and walking shoe.
Having kept this in mind, Nike created a hybrid running shoe that incorporates both ideas -- the Flyknit running shoe was adapted to have the convenience and ease of the slip-on Presto. In developing the new shoe, Nike was able to capitalize on the lightweight shoe pattern that's proven to be successful in recent years.
Although bringing back an old favorite is a risk, the merging of the two different styles could prove to be a brilliant move for the retailer. By using Flyknit technology, Nike was able to transform the Presto into a hybrid running and walking shoe.
Trend Themes
1. Slip-on Running Shoes - Nike combines convenience and lightweight design to create a new trend in running footwear.
2. Hybrid Shoe Design - The combination of different shoe styles opens up opportunities for customization and innovation in the footwear industry.
3. Flyknit Technology - The integration of Flyknit technology into slip-on shoes enhances comfort and performance, revolutionizing the way we think about athletic footwear.
Industry Implications
1. Sportswear - Sportswear brands can explore the potential of slip-on running shoes to cater to the needs of convenience-seeking athletes.
2. Footwear - The development of hybrid shoe designs presents new avenues for experimentation and differentiation in the competitive footwear market.
3. Technology - The integration of advanced materials and technologies like Flyknit creates opportunities for tech companies to collaborate with footwear brands and enhance product offerings.
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