LG Develops a 2.2mm Thick Screen for Smartphones
Javier Correas — July 13, 2013 — Tech
References: engadget
In technology sometimes it's all about world records, and this seems to be a great way of marketing for LG with the creation of the world's slimmest full HD screen. It measures 5.2" long and an almost impossible thickness of 2.2mm. This makes the new screen the narrowest to hit the smartphone market at the moment.
LG seems to be committed to continue pushing the envelop for the smartphone industry, as it just announced last month the production of flexible and unbreakable screens for smartphones. In this case, the new screen apart from being the world's slimmest, is also made of a different type of pixel that allows the device a level of brightness higher than ever for a smartphone screen.
There are other companies not only working on similar devices but also releasing them, such as Nokia or Apple. However only LG seems to be focused on catching the customer's eye first with worldwide records.
LG seems to be committed to continue pushing the envelop for the smartphone industry, as it just announced last month the production of flexible and unbreakable screens for smartphones. In this case, the new screen apart from being the world's slimmest, is also made of a different type of pixel that allows the device a level of brightness higher than ever for a smartphone screen.
There are other companies not only working on similar devices but also releasing them, such as Nokia or Apple. However only LG seems to be focused on catching the customer's eye first with worldwide records.
Trend Themes
1. Slim HD Screens - Disruptive innovation opportunity: Develop even slimmer HD screens for smartphones that combine durability and high brightness.
2. Flexible Screens - Disruptive innovation opportunity: Create flexible screens for smartphones that offer unbreakable and bendable display technology.
3. World Records Marketing - Disruptive innovation opportunity: Utilize world records as a marketing strategy to attract customers and differentiate from competitors.
Industry Implications
1. Technology Manufacturing - Disruptive innovation opportunity: Streamline manufacturing processes to produce slim HD screens and flexible screens at scale.
2. Smartphone Manufacturing - Disruptive innovation opportunity: Collaborate with screen manufacturers to integrate slim HD and flexible screens into smartphones for enhanced user experience.
3. Marketing and Advertising - Disruptive innovation opportunity: Develop creative marketing campaigns that leverage world records to promote and generate buzz for tech products.
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