The Baker Street Sliced Seeded Loaf Now Comes in a Smaller Version
Michael Hemsworth — September 20, 2019 — Marketing
References: stpierregroupe & talkingretail
A new 550 gram version of the Baker Street Sliced Seeded Loaf has been unveiled by the St Pierre Groupe as a product that will offer consumers a smaller option to choose when looking to avoid standard serving sizes. The product is made with a premium recipe including sunflower seeds and linseeds that are naturally high in fiber and protein, and is stored in packaging that helps it retain freshness. The bread will retail for £1.79 each and are sure to come as welcome news to consumers who live alone or who are looking to prevent unnecessary waste.
The new smaller sized Baker Street Sliced Seeded Loaf was explained by Founder of St Pierre Groupe Jeremy Gilboy who said, "Our insights show that consumers are looking for added value when it comes to sliced breads, as well as smaller pack sizes to reduce food waste. The new loaf not only offers retailers the chance to capitalize on these growing sales opportunities, but also to take advantage of the impressive growth of the Baker Street brand, which is currently thriving in the impulse channel with impressive double-digit value sales growth.”
The new smaller sized Baker Street Sliced Seeded Loaf was explained by Founder of St Pierre Groupe Jeremy Gilboy who said, "Our insights show that consumers are looking for added value when it comes to sliced breads, as well as smaller pack sizes to reduce food waste. The new loaf not only offers retailers the chance to capitalize on these growing sales opportunities, but also to take advantage of the impressive growth of the Baker Street brand, which is currently thriving in the impulse channel with impressive double-digit value sales growth.”
Trend Themes
1. Compact Breads - Smaller pack sizes of breads to reduce food waste and cater to consumers who live alone.
2. Premium Recipe - Consumers are seeking added value in sliced breads with premium ingredients like sunflower seeds and linseeds.
3. Impulse Channel Growth - The Baker Street brand is experiencing impressive double-digit value sales growth in the impulse channel.
Industry Implications
1. Food Packaging - Innovative packaging solutions that help bread retain freshness for longer periods of time.
2. Healthy Foods - Opportunity to develop and market healthy bread options with high fiber and protein content.
3. Retail - Retailers can capitalize on the demand for smaller, more convenient bread options and tap into growing sales opportunities.
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