Finetra Uses Freaky Bed Monsters to Sell Their Bedding
TrendHead — April 20, 2009 — Art & Design
References: finetra.ch & adsoftheworld
Monsters are everywhere these days. With reference to “Where the Wild Ones Are”, the famous children’s book by Maurice Sendak, monsters are even snuggled up in your bed!
I love this ad campaign for German bedding experts Finetra. The tagline reads, Where even nightmares come to rest. It was created by KSB/SJ, an advertising agency in Zurich, Switzerland. Sweet dreams now!
Implications - Monsters are no longer the scary beings that children considered them. Monsters (like animals in Disney-esque films) are being humanized and made into loveable characters in television shows, films, toy products and others. For this reason, advertisers are using monsters in their ads, appealing to the child in all adults.
I love this ad campaign for German bedding experts Finetra. The tagline reads, Where even nightmares come to rest. It was created by KSB/SJ, an advertising agency in Zurich, Switzerland. Sweet dreams now!
Implications - Monsters are no longer the scary beings that children considered them. Monsters (like animals in Disney-esque films) are being humanized and made into loveable characters in television shows, films, toy products and others. For this reason, advertisers are using monsters in their ads, appealing to the child in all adults.
Trend Themes
1. Humanized Monsters - Opportunity to create products and experiences that humanize monsters and appeal to both children and adults.
2. Monster Marketing - Opportunity to use monsters in advertising campaigns to evoke emotions and appeal to a wide audience.
3. Monster Merchandise - Opportunity to develop and sell merchandise featuring lovable monster characters from popular culture.
Industry Implications
1. Advertising - Disruptive innovation opportunity for advertising agencies to incorporate monsters in campaigns and tap into emotional connections.
2. Entertainment - Disruptive innovation opportunity for entertainment industry to create popular films, shows, and merchandise centered around lovable monster characters.
3. Children's Products - Disruptive innovation opportunity for companies in the children's products industry to develop toys, bedding, and other products featuring lovable monster characters.
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