Filling Pieces' Sleek Sneaker Series Was Promoted with Stylish Imagery
Riley von Niessen — September 12, 2016 — Fashion
References: innercircle.fillingpieces & hypebeast
Filling Pieces, an Amsterdam-based footwear label, released a lookbook for its 'Inner Circle' range -- a selection of sleek sneakers that it showcases through the lens of a vintage Hasselblad camera.
Shot by Fabien Montique, the images depict models in industrial settings, working to highlight the colorways and structures of the shoes by contrasting them with light gray concrete. Throughout the lookbook, consumers can view a vast selection of sleek sneakers, all of which carry an overall minimalist aesthetic while also standing out.
Filling Pieces maintains this by making the uppers mostly monochromatic, allowing the high-quality material it uses to speak for itself and giving the shoes more versatility as a result. In order to keep the collection exclusive, the brand is only offering 250 of each style presented, prompting consumers to make their buying decisions a little quicker.
Shot by Fabien Montique, the images depict models in industrial settings, working to highlight the colorways and structures of the shoes by contrasting them with light gray concrete. Throughout the lookbook, consumers can view a vast selection of sleek sneakers, all of which carry an overall minimalist aesthetic while also standing out.
Filling Pieces maintains this by making the uppers mostly monochromatic, allowing the high-quality material it uses to speak for itself and giving the shoes more versatility as a result. In order to keep the collection exclusive, the brand is only offering 250 of each style presented, prompting consumers to make their buying decisions a little quicker.
Trend Themes
1. Minimalist Aesthetics in Fashion - Creating sleek and minimalist designs in fashion products, like Filling Pieces' monochromatic sneakers, can provide a disruptive innovation opportunity for brands.
2. Exclusive and Limited Collections - Releasing limited quantities of products, such as Filling Pieces only offering 250 of each style, can create a sense of exclusivity and urgency, leading to disruptive innovation opportunities.
3. Industrial-inspired Imagery - Using industrial settings and contrasting backgrounds, like Filling Pieces did in their lookbook, can create visually striking images that disrupt traditional fashion photography.
Industry Implications
1. Fashion Retail - Fashion retailers can explore minimalist aesthetic trends to create sleek and versatile products that appeal to modern consumers.
2. Luxury Footwear - The luxury footwear industry can embrace limited edition collections to create a sense of exclusivity and urgency among their customers.
3. Fashion Photography - Fashion photographers can experiment with non-traditional settings and backgrounds for their shoots to create visually impactful imagery that stands out in the industry.
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