Taco Bell is Rolling Out a New Skittles Strawberry Freeze
Katherine Pendrill — March 11, 2018 — Lifestyle
For anyone who has ever wished they could enjoy their favorite candy in liquid form, Taco Bell has just debuted a sweet new slushie drink called the Skittles Strawberry Freeze. Though the various Skittles flavors have long divided fans, few dispute the popularity of strawberry.
The new Skittles Strawberry Freeze is a cold slushie drink that is designed to taste exactly like strawberry Skittles. As the brand expands, the new drink lets you truly "taste the rainbow" and "experience what you love about strawberry flavored Skittles candies in every sip."
While the new drink is already available for purchase, fans can save some cash on their order by visiting participating Taco Bell locations during happy hour from 2-5 PM.
Image Credit: Taco Bell.
The new Skittles Strawberry Freeze is a cold slushie drink that is designed to taste exactly like strawberry Skittles. As the brand expands, the new drink lets you truly "taste the rainbow" and "experience what you love about strawberry flavored Skittles candies in every sip."
While the new drink is already available for purchase, fans can save some cash on their order by visiting participating Taco Bell locations during happy hour from 2-5 PM.
Image Credit: Taco Bell.
Trend Themes
1. Candy-flavored Drinks - There is potential for the creation of new candy-flavored drinks in other fast-food chains and dessert shops.
2. Flavored Fast Food - This strawberry Skittles slushie has sparked an opportunity to experiment with other candy and fruit-flavored options in the fast-food industry.
3. Happy Hour Deals - Offering happy hour deals can increase sales during slower periods of the day, and may entice customers to try the new Skittles Strawberry Freeze.
Industry Implications
1. Fast Food - The fast-food industry can continue to experiment with flavored drinks and desserts to attract new customers and increase sales.
2. Beverage Industry - There is potential for the beverage industry to explore unique candy and fruit-flavored drink options.
3. Dessert Industry - Dessert shops and ice cream parlors can take inspiration from this candy-flavored slushie and create their own unique candy-inspired treats.
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