The Skittles 2011 Ad Campaign is Fun and Serious at the Same Time
Meghan Young — June 13, 2011 — Pop Culture
References: skittles & ibelieveinadv
The Skittles 2011 ad campaign seems to take a page from some of the found object artists out there. Portraying pixelated, iconic posters from movies such as The Shining and art such as the 'Mona Lisa,' it really gives this fruity candy an even more creative edge compares to its competitors.
Designed and typographed by Xilong Liu, the Skittles 2011 ad campaign seems to have been created for an East Asian demographic by the looks of the Skittles package in the corner. Of course, these movies and artworks are so immersed in popular culture now that almost anyone would recognize them.
Extremely well-executed, the Skittles 2011 ad campaign is both fun and serious at the same time. I love that it take the Skittles brand in a slightly different direction.
Designed and typographed by Xilong Liu, the Skittles 2011 ad campaign seems to have been created for an East Asian demographic by the looks of the Skittles package in the corner. Of course, these movies and artworks are so immersed in popular culture now that almost anyone would recognize them.
Extremely well-executed, the Skittles 2011 ad campaign is both fun and serious at the same time. I love that it take the Skittles brand in a slightly different direction.
Trend Themes
1. Found Object Art - Opportunity for brands to incorporate found object art into their advertising campaigns for a creative edge.
2. Pop Culture References - Using popular movies and artworks as references in advertising campaigns to create a sense of familiarity and connection with consumers.
3. East Asian Demographic - Targeting the East Asian market with culturally relevant visuals and messaging in advertising campaigns.
Industry Implications
1. Advertising - Incorporating found object art and pop culture references in advertising campaigns to attract and engage consumers.
2. Confectionery - Using creative and visually appealing advertising campaigns to differentiate confectionery brands in the market.
3. Global Marketing - Adapting advertising campaigns to target specific regional demographics, such as the East Asian market, to increase brand relevance and appeal.
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