The Big Reveal by Oui The People Relieves Areas with Ingrown Hairs
Laura McQuarrie — October 20, 2020 — Fashion
References: ouithepeople & thezoereport
The Big Reveal is a brand-new skincare toner from Oui The People that uses poly-hydroxy acid to provide relief to areas with ingrown hairs. According to the brand, poly-hydroxy acid, also known as PHA, "is the shy sister to more aggressive acids." The treatment is designed to be gently exfoliating, all the while helping to improve the tone and texture of skin.
While most people are familiar with using a toner on the face, this full-body product is designed to be swept across the bikini line or underarms. The fragrance-free formula is designed to be left on so that its essential fatty acids and antioxidants can continue to support smoother and brighter skin without irritation.
Naturally, The Big Reveal pairs with other bath and body care products from the brand.
Image Credit: Oui The People
While most people are familiar with using a toner on the face, this full-body product is designed to be swept across the bikini line or underarms. The fragrance-free formula is designed to be left on so that its essential fatty acids and antioxidants can continue to support smoother and brighter skin without irritation.
Naturally, The Big Reveal pairs with other bath and body care products from the brand.
Image Credit: Oui The People
Trend Themes
1. Full-body Skincare - The development of toners for use on areas with ingrown hairs represents an opportunity for companies to expand their skincare lines to include similar full-body products.
2. Poly-hydroxy Acids - PHA's popularity as a gentle exfoliant shows potential for its use in other skincare products and could lead to more demand for environmentally-friendly options in the beauty industry.
3. Fragrance-free Formulas - The growing demand for fragrance-free skincare products presents a chance to capitalize on this trend by developing other skincare and beauty products with minimal or no scent.
Industry Implications
1. Skincare - The development of a full-body toner represents an opportunity for skincare companies to expand their product lines and target new markets in search of products that treat ingrown hairs and smooth the skin.
2. Beauty - The trend towards fragrance-free skincare products presents an innovation opportunity for beauty companies to develop new products that cater to customers who desire beauty product options with minimal or no scent.
3. Wellness - The Big Reveal toner's inclusion of essential fatty acids and antioxidants in its formula could be an inspiration for wellness companies looking to develop products that improve overall skin health through the use of clean, plant-based ingredients.
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