The Ordinary's Kits Address Pigmentation, Congestion & More
Laura McQuarrie — July 11, 2019 — Fashion
References: theordinary & beautybay
The Ordinary has quickly become a cult beauty brand that's loved for its low prices and no-nonsense formulas but with products like Alpha Arbutin 2% HA and Niacinamide 10% + Zinc 1% it can be tricky for the average consumer to know where to start—fortunately, the brand is now offering skincare starter kits that address major skincare concerns.
The new bundled sets from The Ordinary help to tackle everything from congestion to pigmentation, as well as getting started with retinol. The brand also offers The Ordinary Everyday Routine Starter Pack, which provides an overview of the brand's most popular products in the form of basics like a cleanser, a moisturizer, a serum and other skin-enhancing essentials.
The new bundled sets from The Ordinary help to tackle everything from congestion to pigmentation, as well as getting started with retinol. The brand also offers The Ordinary Everyday Routine Starter Pack, which provides an overview of the brand's most popular products in the form of basics like a cleanser, a moisturizer, a serum and other skin-enhancing essentials.
Trend Themes
1. Affordable Skincare Starter Kits - The trend of skincare starter kits provides an accessible and convenient way for consumers to address specific skincare concerns.
2. Targeted Skincare Solutions - The trend of bundled sets that focus on specific skincare concerns, such as pigmentation and congestion, allows consumers to personalize their skincare routines.
3. Introduction to Skincare Basics - The trend of everyday routine starter packs offers a comprehensive selection of basic skincare essentials, helping consumers establish a foundational skincare routine.
Industry Implications
1. Beauty and Skincare - The beauty and skincare industry can tap into the trend of affordable skincare starter kits to cater to consumers looking for accessible solutions and personalized skincare options.
2. E-commerce - The e-commerce industry has the opportunity to leverage the trend of targeted skincare solutions by creating curated bundles and personalized recommendations based on consumer needs.
3. Consumer Goods - The consumer goods industry can explore the trend of everyday routine starter packs as a way to introduce consumers to their range of skincare products and build brand loyalty.
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