Psodex's Skincare Cream Avoids the Use of Hidden Ingredients
Laura McQuarrie — June 14, 2019 — Fashion
References: psodexusa & prnewswire
Psodex is a skincare health brand that's passionate about creating nature-inspired, science-backed plant-based products—like its skincare cream—with a focus on transparency.
The brand's plant-based facial moisturizer was inspired by a natural remedy that was presented to the founder's mother over four decades ago. As she was suffering from a rare skin condition, the remedy relied on the use of non-irritating, plant-based ingredients and the avoidance of harsh chemicals. The nourishing, non-greasy moisturizer with antibacterial properties helps to restore the skin's pH balance, protect it from the elements, increase its water content and more.
Psodex recently launched a new website and is embracing a fresh #BacktoBasics approach that invites "thousands of people who have grown weary of the adverse effects of chemical ingredients in their products" to simplify their self-care rituals with non-toxic, all-natural products.
The brand's plant-based facial moisturizer was inspired by a natural remedy that was presented to the founder's mother over four decades ago. As she was suffering from a rare skin condition, the remedy relied on the use of non-irritating, plant-based ingredients and the avoidance of harsh chemicals. The nourishing, non-greasy moisturizer with antibacterial properties helps to restore the skin's pH balance, protect it from the elements, increase its water content and more.
Psodex recently launched a new website and is embracing a fresh #BacktoBasics approach that invites "thousands of people who have grown weary of the adverse effects of chemical ingredients in their products" to simplify their self-care rituals with non-toxic, all-natural products.
Trend Themes
1. Nature-inspired Skincare - Opportunity for developing plant-based skincare products that provide effective and safe alternatives to conventional products.
2. Transparency in Beauty - Opportunity to create trust and loyalty by offering transparency in ingredients and manufacturing processes.
3. Back-to-basics Self-care - Opportunity to tap into the growing consumer demand for simplified, non-toxic self-care products.
Industry Implications
1. Skincare - Disruptive innovation potential in developing plant-based skincare products that prioritize transparency and natural ingredients.
2. Beauty - Opportunity for beauty brands to differentiate themselves by providing transparent information about their products' ingredients and sourcing.
3. Wellness - Opportunity to cater to the rising demand for holistic wellness products by offering non-toxic, nature-inspired self-care options.
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