The Aesop Skincare Counter in São Paulo is Designed Like a House
M — September 9, 2016 — Art & Design
References: aesop & retaildesignblog.net
The design team at Fernando and Humberto Campana recently put together a new Aesop skincare counter location in São Paulo, Brazil that creatively takes on the aesthetic of a house. The space is inviting, warm and charming with the aesthetic of an open-concept loft that leads shoppers through a common area, kitchen and backyard.
The space is located in the Jardim América area in a low-rise shop that is set up with the layout of a home. The front features an uninterrupted room with shelving along the sides and counter tops throughout that replicate the look of a kitchen. The wooden detailing draws upon local artistry and architecture that is paired with the use of natural materials such as wood and concrete. The space then leads to a backyard courtyard.
The space is located in the Jardim América area in a low-rise shop that is set up with the layout of a home. The front features an uninterrupted room with shelving along the sides and counter tops throughout that replicate the look of a kitchen. The wooden detailing draws upon local artistry and architecture that is paired with the use of natural materials such as wood and concrete. The space then leads to a backyard courtyard.
Trend Themes
1. Homely Beauty Boutiques - Creating skincare and beauty store designs that mimic the look of a home, to invite and charm customers.
2. Open-concept Loft Design - Designing store interiors that use an open-concept loft-like aesthetic to create inviting and warm spaces for customers.
3. Use of Natural Materials - Using local artistry and architecture, as well as natural materials like wood and concrete, to give stores a unique and authentic feel for customers to enjoy.
Industry Implications
1. Retail Industry - Physical beauty and skincare stores and their interior design can make use of the homely boutique trend to create inviting spaces for their customers and enhance customer experience.
2. Interior Design Industry - Interior designers can leverage the open-concept loft design trend to create unique spaces, while incorporating natural materials when designing retail spaces.
3. Architecture Industry - Architects can create new design styles that incorporate natural materials and an open-concept layout to design retail spaces and beauty boutiques that stand out from the crowd.
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