The Best Way to Hide Money?
Trend Spotter — January 24, 2007 — Unique
References: efindoutthetruth & boingboing.net
Oh wonderful! Now you can hide your money in skid mark underwear! Probably more effective than any safe you can buy. I'm disgusted. You?
Implications - A unique way to store your personal belongings and cash, the 'Brief Safe' promises to keep your valuables away from any curious cats.
The Brief Safe is designed to emulate a pair of dirty, skid-marked briefs that have a 4" x 10" compartment, which is velcro-sealed. The safe is a less-than-clean way to keep your valuables in plain sight. According to the company's website, the product will make "[...] even the most hardened burglar or most curious snoop "skid" to a screeching halt as soon as they see them."
Implications - A unique way to store your personal belongings and cash, the 'Brief Safe' promises to keep your valuables away from any curious cats.
The Brief Safe is designed to emulate a pair of dirty, skid-marked briefs that have a 4" x 10" compartment, which is velcro-sealed. The safe is a less-than-clean way to keep your valuables in plain sight. According to the company's website, the product will make "[...] even the most hardened burglar or most curious snoop "skid" to a screeching halt as soon as they see them."
Trend Themes
1. Disguised Safes - The trend of creating safes that are disguised as everyday objects presents opportunities for disruptive innovation in the home security industry.
2. Inconspicuous Storage - The trend of developing inconspicuous storage solutions like the 'Brief Safe' creates an opportunity for innovation in the personal belongings organization market.
3. Novelty Security Products - The trend of introducing novelty security products like skid mark underwear safes opens up innovation possibilities in the novelty gift industry.
Industry Implications
1. Home Security - The introduction of disguised safes offers disruptive innovation opportunities in the home security industry, allowing for creative and effective ways to protect valuables.
2. Personal Belongings Organization - Inconspicuous storage solutions, such as the 'Brief Safe,' create innovation prospects in the personal belongings organization industry, catering to individuals looking for discreet storage options.
3. Novelty Gift - The emergence of novelty security products like skid mark underwear safes presents opportunities for innovation in the novelty gift industry, providing quirky and unique gift options for consumers.
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