This 'Skeptical Tech' Infographic is Telling
Courtney Scharf — July 24, 2012 — Pop Culture
This 'Skeptical Tech' infographic highlights the way in which people's interest in digital products and services may be overstated.
From detailing the amount of time people actually spend on Facebook to highlighting the way that people really feel about technology and the companies that dominate the field, this chart provides a unique perspective. Some people surveyed even reported that they expected to see Facebook get replaced in the near future by a competing social network.
Though there's no telling whether or not those surveyed are correct, there are some potentially interesting takeaways from this chart. Even if the businesses aren't suffering per se, attitudes about these services and products have huge influence, and could mark the beginning of a change to the technology market.
From detailing the amount of time people actually spend on Facebook to highlighting the way that people really feel about technology and the companies that dominate the field, this chart provides a unique perspective. Some people surveyed even reported that they expected to see Facebook get replaced in the near future by a competing social network.
Though there's no telling whether or not those surveyed are correct, there are some potentially interesting takeaways from this chart. Even if the businesses aren't suffering per se, attitudes about these services and products have huge influence, and could mark the beginning of a change to the technology market.
Trend Themes
1. Digital Weariness - Opportunity for disruptive innovation in creating technologies that address people's skepticism and offer alternative solutions to traditional digital products and services.
2. Shifting Attitudes - Opportunity for disruptive innovation in developing technologies that cater to changing attitudes towards technology and provide a more positive user experience.
3. Competition in Social Networks - Opportunity for disruptive innovation in creating a social network that could potentially replace Facebook and meet the evolving needs of users.
Industry Implications
1. Digital Technology - Opportunity for disruptive innovation in the digital technology industry by creating new products and services that address people's weariness and offer unique value propositions.
2. User Experience Design - Opportunity for disruptive innovation in the user experience design industry by developing intuitive and user-friendly interfaces that cater to shifting attitudes towards technology.
3. Social Media - Opportunity for disruptive innovation in the social media industry by creating a new social network that could potentially replace Facebook and capture the market.
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