Primitve Skateboarding Made a Rick and Morty Capsule
References: primitiveskate & hypebeast
After its venture into the manga universe with a Dragon Ball Z-themed capsule, California-based Primitive Skateboarding is looking to intergalactic multiverses for its latest skateboarding collection. Inspired by Dan Harmon and Justin Roiland's cult favorite cartoon 'Rick and Morty,' the brand launched a lineup of engaging, trippy and playful merchandise.
Among the noteworthy pieces in the skateboarding collection are two decks — one specially carved to represent the silhouettes of protagonists' heads and one that pays tribute to multiple characters in a psychedelic collage. Primitive Skateboarding also boasts a few hoodies, tees and long-sleeve shirts with graphics that reference moments of the show. The skateboarding collection is complete with a few hardgoods items like a portal clock and a textured mug, as well as the super clever Pickle Rick socks.
Among the noteworthy pieces in the skateboarding collection are two decks — one specially carved to represent the silhouettes of protagonists' heads and one that pays tribute to multiple characters in a psychedelic collage. Primitive Skateboarding also boasts a few hoodies, tees and long-sleeve shirts with graphics that reference moments of the show. The skateboarding collection is complete with a few hardgoods items like a portal clock and a textured mug, as well as the super clever Pickle Rick socks.
Trend Themes
1. Cartoon-themed Skateboarding Collections - Brands are embracing popular animated shows to create unique and playful merchandise for skateboarding enthusiasts.
2. Multiverse-inspired Fashion - Fashion brands are exploring different dimensions and parallel universes to create engaging designs that appeal to fans of popular TV shows and movies.
3. Hardgoods as Merchandise - Skateboarding brands are breaking out of the traditional clothing and accessories mold to offer fans hardgoods like clocks and mugs as part of their merchandise collections.
Industry Implications
1. Skateboarding - Skateboarding companies can leverage existing fan bases to create unique and engaging merchandise collections inspired by popular TV shows and movies.
2. Fashion - Fashion brands can explore popular TV shows and movies to create niche collections that appeal to existing fan bases and attract new customers.
3. Merchandise - Merchandise companies can expand their product offerings beyond traditional clothing and accessories by partnering with brands to produce hardgoods and other unique items that appeal to fans.
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