The PUMA x Mike Cherman Collab References Lords of Dogtown
References: go.hsnob.co & highsnobiety
Global sports brand PUMA and founder of Chinatown Market, Mike Cherman, embark on an epic collaboration that makes a slick skate shoe silhouette available to consumers. The project derives inspiration from the 70s era and, more specifically, the iconic 'Lords of Dogtown' which is the ultimate tribute to the skate culture in Southern California.
Dubbed the Cali-0, the skate shoe silhouette boasts a textured, swimming pool-referencing upper with soft rippled blue. This is a direct nod to the former years of skateboarding when Californian sports enthusiasts and professionals would use empty pool bowls to skate in. In addition, the footbed boasts a playful checkered print.
Along with the stylish and performance-driven skate shoe silhouette, PUMA and Mike Cherman launch a range of apparel which includes a checkboard hoodie and tee, as well as a pool-printed top and pant.
Dubbed the Cali-0, the skate shoe silhouette boasts a textured, swimming pool-referencing upper with soft rippled blue. This is a direct nod to the former years of skateboarding when Californian sports enthusiasts and professionals would use empty pool bowls to skate in. In addition, the footbed boasts a playful checkered print.
Along with the stylish and performance-driven skate shoe silhouette, PUMA and Mike Cherman launch a range of apparel which includes a checkboard hoodie and tee, as well as a pool-printed top and pant.
Trend Themes
1. 70s-inspired Skate Shoe Silhouettes - This trend presents an opportunity for footwear brands to tap into nostalgia and create modern versions of classic skate shoes.
2. Collaborations with Influencers - Brands can leverage partnerships with influential figures in the fashion and skateboarding industry to create unique and highly desirable products.
3. Retro Skateboarding Culture - The resurgence of interest in 70s skateboarding culture offers opportunities for brands to capitalize on the nostalgia and create products that capture the essence of that era.
Industry Implications
1. Footwear - Footwear companies can develop new lines of 70s-inspired skate shoes to cater to the growing demand for retro-style footwear.
2. Fashion - Fashion brands can collaborate with skateboarding influencers to create limited-edition apparel collections that appeal to both skateboarders and fashion enthusiasts.
3. Sports and Skateboarding - Companies in the sports and skateboarding industry can capitalize on the trend by sponsoring events, athletes, and creating partnerships with skateboarding brands.
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