Sivasdescalzo Celebrates a Past World Cup With adidas
References: sivasdescalzo & highsnobiety
Spanish retail label Sivasdescalzo works in collaboration with adidas on a pair of Sobakov Boost sneakers, reworking the German label's signature Sobakov model. The latest design sits on a signature Boost foundation and it informs the Three Stripes branding on the side, drawing inspiration from 1998, specifically the Predator Accelerator football cleat.
The sneakers arrive alongside a jersey that recalls the 1982 World Cup and its mascot Naranjito, who was a happy orange that references Spain. Additional details of the sneaker include the colorful uppers that recall the mascot, with the character himself adorning the chest of the jersey. The sneaker's construction is made up of white kangaroo leather materials at the tongue and sits on a gum outsole.
The sneakers arrive alongside a jersey that recalls the 1982 World Cup and its mascot Naranjito, who was a happy orange that references Spain. Additional details of the sneaker include the colorful uppers that recall the mascot, with the character himself adorning the chest of the jersey. The sneaker's construction is made up of white kangaroo leather materials at the tongue and sits on a gum outsole.
Trend Themes
1. Soccer-inspired Sneaker Collaborations - Opportunity for sportswear brands to collaborate with sneaker companies and create limited-edition collections inspired by soccer culture.
2. Nostalgic Sportswear Design - Opportunity for sportswear brands to tap into nostalgia by incorporating retro designs and references to past sporting events.
3. Cross-promotion of Sports and Fashion - Opportunity for fashion brands to collaborate with sports brands to create crossover products that appeal to fans of both.
Industry Implications
1. Sportswear - Disruptive innovation opportunity for sportswear brands to create soccer-inspired collections that cater to fans and athletes alike.
2. Retail - Disruptive innovation opportunity for retail brands to partner with sportswear companies and design exclusive soccer-themed product lines to attract customers.
3. Fashion - Disruptive innovation opportunity for fashion brands to incorporate sportswear elements and designs into their collections, targeting sports enthusiasts and fans.
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