Moog's Sirin Synth is a Limited Edition Follow Up on the Minitaur
Riley von Niessen — February 18, 2019 — Tech
References: moogmusic
Moog Audio recently unveiled the Sirin, a two oscillator, analog desktop, monophonic synthesizer from the brand's Taurus family of products.
The Sirin was created in celebration of the 2019 Moog House of Electronicus experience in Los Angeles, a pop-up event that enabled audio tech enthusiasts to explore the brand's different products and test them out for themselves.
With computer integration, this instrument comes with a software editor that greatly expands the capabilities of the synth. Based on brand's earlier synth, the Minitaur, the Sirin boasts a similar chassis and layout with a wider frequency range of the signature Moog sound.
With the Sirin created as a limited edition release, those interested in getting their hands on one will have to put an order in through the Moog website quickly.
The Sirin was created in celebration of the 2019 Moog House of Electronicus experience in Los Angeles, a pop-up event that enabled audio tech enthusiasts to explore the brand's different products and test them out for themselves.
With computer integration, this instrument comes with a software editor that greatly expands the capabilities of the synth. Based on brand's earlier synth, the Minitaur, the Sirin boasts a similar chassis and layout with a wider frequency range of the signature Moog sound.
With the Sirin created as a limited edition release, those interested in getting their hands on one will have to put an order in through the Moog website quickly.
Trend Themes
1. Analog Desktop Synthesizers - The growing popularity of analog desktop synthesizers presents opportunities for companies to develop innovative products with attractive price points.
2. Limited Edition Releases - Limited edition releases provide companies with an opportunity to create buzz around a new product and drive sales through exclusivity.
3. Computer Integration - Computer integration adds value to classic analog synth designs by expanding the capabilities of the instrument and enhancing the user experience.
Industry Implications
1. Audio Technology - The audio technology industry can leverage the trend towards analog desktop synthesizers to create new product offerings and generate revenue.
2. Music Equipment Manufacturing - The growing popularity of analog desktop synthesizers presents a disruptive innovation opportunity for manufacturers to create and market affordable yet high-end gear.
3. Event Marketing - Moog's House of Electronicus event showcases how brands can drive product interest with immersive and interactive experiences.
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