Walmart Has Introduced New Treat Options for the Holidays
Michael Hemsworth — December 5, 2017 — Lifestyle
Walmart has introduced a series of single-serving size desserts for the 2017 holiday season in an effort to cater to consumers who are looking for an inexpensive way to indulge in a treat.
The new lineup includes a series of pint-sized cakes and pies that come in several fruit flavor options. Other varieties include the Duncan Hines 'Perfect Size for One Chocolate Lover's Cake,' 'Big New Yorker Cheesecake,' and the Patti LaBelle 'Banana Pudding' and 'Marketside Dessert Cups.' Each of the desserts are priced under $3 to make them accessible for those who want to pick up something small rather than purchasing a larger dessert designed for a group.
The Walmart single-serving size desserts acknowledge the growing number of consumers looking for smaller and less expensive ways to indulge their sweet tooth.
The new lineup includes a series of pint-sized cakes and pies that come in several fruit flavor options. Other varieties include the Duncan Hines 'Perfect Size for One Chocolate Lover's Cake,' 'Big New Yorker Cheesecake,' and the Patti LaBelle 'Banana Pudding' and 'Marketside Dessert Cups.' Each of the desserts are priced under $3 to make them accessible for those who want to pick up something small rather than purchasing a larger dessert designed for a group.
The Walmart single-serving size desserts acknowledge the growing number of consumers looking for smaller and less expensive ways to indulge their sweet tooth.
Trend Themes
1. Inexpensive Single-serving Size Desserts - The trend of offering affordable individual portion desserts provides an opportunity for businesses to target cost-conscious consumers with a sweet tooth.
2. Pint-sized Cakes and Pies - The rise in popularity of pint-sized cakes and pies creates innovative opportunities for bakers and dessert manufacturers to tap into the single-serving dessert market.
3. Small and Affordable Indulgence - The demand for small, inexpensive indulgences presents a disruptive innovation opportunity for businesses to create convenient and affordable dessert options.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend of inexpensive single-serving size desserts by developing and marketing affordable dessert options to meet consumer demands.
2. Retail - The retail industry can leverage the popularity of pint-sized cakes and pies by stocking a variety of single-serving desserts to cater to consumers looking for smaller, convenient indulgences.
3. Food Packaging - The food packaging industry can seize the opportunity to create innovative and eco-friendly packaging solutions for single-serving size desserts to meet the needs of cost-conscious consumers.
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