Mue Wine Packaging Would Sell Individual Portions of Alcoholic Beverages
Amelia Roblin — March 27, 2015 — Marketing
References: cargocollective & packagingoftheworld
The folks behind Mue Wine are aware that younger drinkers aren't always interested in purchasing a whole bottle, which is where the idea for single-serve wine came from. As students themselves, Coline Kupiec and her classmates at design school in Nantes, France, came up with an idea to package whites and reds in individual glass portions, in addition to larger containers for sharing within groups.
PVC material keeps the alcoholic contents protected, yet it's manipulatable enough to enable hexagonal angles to be molded. For both the tall and the short versions of Mue Wine cartons, the lids are angled to enable easy pouring to keep the social lubricant flowing. To complete this fresh design for the market of 18 to 25-year-olds, the base was kept white and contemporary striped patterns were applied in yellow.
PVC material keeps the alcoholic contents protected, yet it's manipulatable enough to enable hexagonal angles to be molded. For both the tall and the short versions of Mue Wine cartons, the lids are angled to enable easy pouring to keep the social lubricant flowing. To complete this fresh design for the market of 18 to 25-year-olds, the base was kept white and contemporary striped patterns were applied in yellow.
Trend Themes
1. Single-serve Wine - Opportunity to tap into the younger demographic's preference for individual portions of wine, creating convenience and reducing waste.
2. Packaging Innovation - Disruptive opportunity to rethink traditional wine packaging, offering a more modern and stylish alternative.
3. Targeted Marketing - Potential to cater specifically to the 18 to 25-year-old market by creating wine packaging that aligns with their preferences and lifestyle.
Industry Implications
1. Alcohol - Innovative packaging solutions in the alcohol industry can cater to changing consumer preferences and enhance the drinking experience.
2. Design - Opportunities for designers to create unique and functional packaging solutions for the beverage industry, reflecting consumer needs and trends.
3. Sustainability - Focus on reducing waste in the beverage industry by offering single-serve packaging options, aligning with eco-conscious consumers.
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