Celebs Flocking Over Rings that Celebrate Being Single
Juan Carlos Bonilla — January 20, 2008 — Lifestyle
References: singelringen & eluniversal.mx
Singelringen, which means 'single ring' in Swedish, is a ring that signifies you are happy to be single. The blue ring, which has been popular throughout Europe, has been catching on in America with celebs flocking to the design.
The website notes, "We at Singelringen have no opinion on whether the single life is the optimal life to live, or not. We just encourage people to enjoy their single lives! By wearing your Singelringen, you declare that it is OK to be single. You may wish to find "the one", or you are quite satisfied with life as it is. Regardless, you will show to everyone that you accept and stand for what you are, an attractive single."
The phenomenon singelringen was created by the 37-year-old Swedish businessman Johan Walhback, with a brilliant marketing strategy that reaches today a huge presence in the world. More than 20 countries sell already the ring for singles. You can also belong to their global community, "We are many singles who are proud of our single status and not afraid of showing it off! By becoming a member of Global Singelringen Community you will have the opportunity to communicate to other singles and also write something about yourself on your personal page."
The website notes, "We at Singelringen have no opinion on whether the single life is the optimal life to live, or not. We just encourage people to enjoy their single lives! By wearing your Singelringen, you declare that it is OK to be single. You may wish to find "the one", or you are quite satisfied with life as it is. Regardless, you will show to everyone that you accept and stand for what you are, an attractive single."
The phenomenon singelringen was created by the 37-year-old Swedish businessman Johan Walhback, with a brilliant marketing strategy that reaches today a huge presence in the world. More than 20 countries sell already the ring for singles. You can also belong to their global community, "We are many singles who are proud of our single status and not afraid of showing it off! By becoming a member of Global Singelringen Community you will have the opportunity to communicate to other singles and also write something about yourself on your personal page."
Trend Themes
1. Single Life Celebration - The Singelringen phenomenon highlights a growing trend of celebrating being single and embracing the single life.
2. Personalized Relationship Symbols - Singelringen demonstrates a trend of personalized relationship symbols that allow individuals to express their unique relationship statuses and values.
3. Global Single Community - The emergence of the Global Singelringen Community showcases a trend of creating global online communities specifically for singles to connect and share experiences.
Industry Implications
1. Fashion Accessories - The single ring concept opens up opportunities for fashion accessories brands to develop unique and personalized items that cater to individuals celebrating being single.
2. Jewelry - The success of Singelringen suggests a potential disruptive innovation opportunity for the jewelry industry, as it taps into a market segment focused on expressing individuality and relationship preferences.
3. Online Communities - The rise of the Global Singelringen Community signifies the potential for disruptive innovation within online communities, specifically targeting the needs and preferences of single individuals.
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