The 'King Kylie x Sinful Shine' Collection Features Playful Shades
Katherine Pendrill — February 26, 2016 — Pop Culture
References: sinfulcolors & bustle
Socialite Kylie Jenner is following up the successful launch of her Lip Kits with her new 'King Kylie x Sinful Shine' nail polish collection. The reality star is no stranger to experimenting with her manicure and now fans can do the same with Jenner's very own line of lacquers.
The King Kylie x Sinful Shine collection features nail polish in a wide variety of colorful shades. Unlike her Lip Kits -- which were extremely difficult for fans to get their hands on -- the polishes are available for purchase from discount big box retailer Walmart. As a result, each nail polish comes with an affordable price tag that makes the collection accessible for the average fan.
Jenner's new collection not only demonstrates her desire to expand her beauty line, but also her attempt to reach younger fans who may not be able to afford high-end cosmetics.
Image Credit: Sinful Colors
The King Kylie x Sinful Shine collection features nail polish in a wide variety of colorful shades. Unlike her Lip Kits -- which were extremely difficult for fans to get their hands on -- the polishes are available for purchase from discount big box retailer Walmart. As a result, each nail polish comes with an affordable price tag that makes the collection accessible for the average fan.
Jenner's new collection not only demonstrates her desire to expand her beauty line, but also her attempt to reach younger fans who may not be able to afford high-end cosmetics.
Image Credit: Sinful Colors
Trend Themes
1. Celebrity Beauty Lines - The trend of celebrities launching beauty lines provides an opportunity for disruptive innovation by creating products that offer a unique feel and branding that resonates with their audience.
2. Affordable Luxury Cosmetics - The trend of affordable luxury cosmetics is an opportunity for disruptive innovation by creating products that provide high-end quality without the premium price tag.
3. Digitally Native Cosmetics Brands - The trend of digitally native cosmetics brands is an opportunity for disruptive innovation by creating a fully online brand that uses targeted advertising and social media to acquire customers.
Industry Implications
1. Cosmetics - The cosmetics industry can leverage these trends by partnering with celebrities or creating affordable high-quality products to target a younger demographic.
2. Retail - The retail industry can capitalize on these trends by stocking celebrity lines or creating their own affordable luxury store brand.
3. E-commerce - The e-commerce industry can benefit from these trends by selling and marketing digitally native cosmetics brands and leveraging the power of influencer marketing.
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