Electronic Arts Toons Politicians to Promo 'Sims 3' for Consoles
Joanne Lam — May 7, 2010 — Tech
References: pocket-lint & pocket-lint
In promoting the expansion of 'Sims 3' for consoles, Electronic Arts has decided to tie in the upcoming election to increase hype. Political party leaders have been morphed into a Sims character as they promote their own campaign.
These funny, just-for-laughs mock-ups have definitely been helpful in advertising for both the launch of 'Sims 3' for consoles and the upcoming real-world political election.
Implications - Pop culture junkies thrive off of seeing political figures being put into a satirical situation. Ideas such as melding popular topics and events, such as an election, with the release of a new product, the producers of the product show a knowledge and greater understanding of the changes society is undergoing.
These funny, just-for-laughs mock-ups have definitely been helpful in advertising for both the launch of 'Sims 3' for consoles and the upcoming real-world political election.
Implications - Pop culture junkies thrive off of seeing political figures being put into a satirical situation. Ideas such as melding popular topics and events, such as an election, with the release of a new product, the producers of the product show a knowledge and greater understanding of the changes society is undergoing.
Trend Themes
1. Satirical Pop Culture - The use of satirical content involving popular figures creates engaging and shareable marketing campaigns.
2. Event Product Integration - Merging a popular event or topic with the launch of a product can generate buzz and increase brand awareness.
3. Cultural Awareness Marketing - Demonstrating a grasp of current social changes through marketing efforts can resonate with consumers and create a positive brand image.
Industry Implications
1. Marketing and Advertising - Utilizing satirical content and event integration in marketing campaigns can generate buzz and improve brand visibility.
2. Entertainment and Gaming - Integrating real-world events or topics into entertainment products can enhance the user experience and attract a broader audience.
3. Political and Social Commentary - As society undergoes changes, incorporating political and social themes in content can contribute to meaningful conversations and audience engagement.
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