Simply Spotless Branding Features Patterns, Despite its Name
Amelia Roblin — January 5, 2014 — Marketing
References: simplyspotlessny & thedieline
You might expect Simply Spotless packaging to take a single solid color as an expression of its fleck-free name, yet this line of four cleaning products features a range of detailed patterns, and one of which is even spotted. Stripes, zigzags and wood grain print are the others.
From a distance, you may not totally discern these repetitive motifs, rather giving the visual impression of a subtle silvery skin. The optical textures have been applied in shiny ink to labels that wrap to nearly the full height of the pure white plastic bottles.
Inside of Simply Spotless packaging, you'll find solutions to wash wood, fabric and glass. The crisp designs are actually abstract references to these stylish surfaces.
From a distance, you may not totally discern these repetitive motifs, rather giving the visual impression of a subtle silvery skin. The optical textures have been applied in shiny ink to labels that wrap to nearly the full height of the pure white plastic bottles.
Inside of Simply Spotless packaging, you'll find solutions to wash wood, fabric and glass. The crisp designs are actually abstract references to these stylish surfaces.
Trend Themes
1. Patterned Packaging - Leveraging detailed patterns on packaging instead of solid colors for a unique branding approach.
2. Optical Texture - Using shiny ink and repetitive motifs to create subtle silvery skins on product packaging for a visually appealing effect.
3. Abstract Designs - Incorporating abstract references to different surfaces on packaging designs to create a stylish and modern aesthetic.
Industry Implications
1. Cleaning Products - Exploring patterned packaging and optical textures in the cleaning products industry to differentiate brands and enhance visual appeal.
2. Packaging Design - Integrating abstract designs and optical textures in packaging design across industries to create innovative and eye-catching brand identities.
3. Home Decor - Applying abstract references and stylish patterns from packaging design to home decor products, creating a cohesive and visually appealing product line.
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