‘Simply Birch' by Simon Goetz and Evan Brooks is Magnificent
Annie Ho — July 2, 2010 — Art & Design
References: redwood.colorado.edu & contemporist
Everyone loves solid wood furniture in their home, and 'Simply Birch' by Simon Goetz and Evan Brooks makes for a perfect in-home decoration.
Even though the furniture in this collection looks heavy, it's actually quite lightweight. It is made out of finely cut, eco-friendly birch plywood. The 'Simply Birch' by Simon Goetz and Evan Brooks was made by a process called digital fabrication. Be sure to check out the gallery for more magnificent designs.
Implications - By and large, consumers have adopted an impressive standard wherein they research the production methods and materials used to fabricate the goods they by. Now that this standard has been adopted by "market mavens," it's of the utmost importance that companies do their best to minimize the environmental effects of production and thereby avoid customer scrutiny.
Even though the furniture in this collection looks heavy, it's actually quite lightweight. It is made out of finely cut, eco-friendly birch plywood. The 'Simply Birch' by Simon Goetz and Evan Brooks was made by a process called digital fabrication. Be sure to check out the gallery for more magnificent designs.
Implications - By and large, consumers have adopted an impressive standard wherein they research the production methods and materials used to fabricate the goods they by. Now that this standard has been adopted by "market mavens," it's of the utmost importance that companies do their best to minimize the environmental effects of production and thereby avoid customer scrutiny.
Trend Themes
1. Eco-friendly Furniture - Furniture made from eco-friendly materials and produced through sustainable methods will attract consumers concerned with the environment, opening up opportunities for innovative companies.
2. Digital Fabrication - The use of digital fabrication methods in furniture production allows for lightweight and unique designs, presenting an opportunity for companies to differentiate themselves in the market.
3. Consumer Research - As consumers become more informed about the production methods and materials used in the products they buy, companies can use this trend as an opportunity to develop more transparent and sustainable manufacturing practices.
Industry Implications
1. Furniture - The furniture industry can explore the use of sustainable materials and digital fabrication methods to produce eco-friendly and innovative designs.
2. Home Decor - The home decor industry can focus on offering eco-friendly furniture options for environmentally conscious consumers, while leveraging digital fabrication to create unique designs.
3. Manufacturing - The manufacturing industry can seize the opportunity to develop transparent and sustainable production practices to meet the increasing demand from consumers for eco-friendly and ethically produced goods.
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