Ram Boneh and Ryan Bertroche by Samuel Zakuto are Hot
Andrew Loh — October 23, 2011 — Fashion
References: herculesuniversal & thefashionisto
Ram Boneh and Ryan Bertroche of Re:Quest Model are lensed by photographer Samuel Zakuto in the American heartland of Iowa for Hercules Universal, a newly launched site by Spanish magazine, Hercules.
The editorial shoot basically depicts the models going about their daily activities in what appears to be an Iowa farmhouse. While some captures from the Ram Boneh & Ryan Bertroche for Hercules Universal pictorial feature the rifle-equipped and shirtless duo hunting under the scorching hot sun, others see them in a pair of Wrangler leather jackets and outdoor hooded shirts. Some shots feature the hunky duo inspecting a horse, loading the bike onto a pickup truck, and after a long hard day of work deciding to take a walk around the neighborhood.
The editorial shoot basically depicts the models going about their daily activities in what appears to be an Iowa farmhouse. While some captures from the Ram Boneh & Ryan Bertroche for Hercules Universal pictorial feature the rifle-equipped and shirtless duo hunting under the scorching hot sun, others see them in a pair of Wrangler leather jackets and outdoor hooded shirts. Some shots feature the hunky duo inspecting a horse, loading the bike onto a pickup truck, and after a long hard day of work deciding to take a walk around the neighborhood.
Trend Themes
1. Rural Fashion - There is an opportunity for fashion brands to explore the theme of rugged, country-inspired wear and accessories with an editorial focus on rural settings.
2. Field-to-table Lifestyle - Consumers are seeking a deeper connection to the food they eat, presenting opportunities for innovative companies to create immersive experiences around farm-to-table living and alternative food sourcing.
3. Wilderness Tourism - As people look for new ways to connect with nature, tourism companies can take advantage of this trend by offering unique experiences such as hunting trips, farm stays, and outdoor activities in rural settings.
Industry Implications
1. Fashion - Fashion brands can explore country-inspired wear and accessories with editorial focus on rural settings.
2. Food - Companies who offer farm-to-table living and alternative food sourcing can provide immersive experiences for consumers.
3. Tourism - Tourism companies can take advantage of the trend for connecting with nature by offering unique experiences in rural settings.
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