'basics by kidpik' Connects Parents to Simple Clothing for Kids
Laura McQuarrie — March 20, 2019 — Life-Stages
References: prnewswire
kidpik, which creates monthly clothing subscription boxes for girls, is relaunching basics by kidpik with a vibrant Spring 2019 collection of simple clothing for kids and "not so basic basics." The clothing pieces are all about ultra-soft and stretchy materials, as well as timeless styles that can be ordered in multiple colorways.
The simple outfit-building collection has the potential to fill a child's closet with staples that will get plenty of use throughout the season and have the potential to support other in-demand styles, patterns and colors of the moment. To make it easy for parents to quickly and easily build a collection of versatile clothing options for kids, basics by kidpik prices all items in a way that offers two items at a discount.
The simple outfit-building collection has the potential to fill a child's closet with staples that will get plenty of use throughout the season and have the potential to support other in-demand styles, patterns and colors of the moment. To make it easy for parents to quickly and easily build a collection of versatile clothing options for kids, basics by kidpik prices all items in a way that offers two items at a discount.
Trend Themes
1. Monthly Clothing Subscription Boxes - Disruptive innovation opportunity: Explore personalized and convenient clothing subscription services targeting specific demographics, such as kids.
2. Ultra-soft and Stretchy Materials - Disruptive innovation opportunity: Develop innovative fabrics and materials that prioritize comfort and flexibility in children's clothing.
3. Timeless Styles with Multiple Colorways - Disruptive innovation opportunity: Create versatile and customizable clothing options for kids that cater to different style preferences and enable self-expression.
Industry Implications
1. Children's Fashion Subscription - Disruptive innovation opportunity: Launch a subscription-based service that offers curated clothing for children, providing convenience and variety for parents.
2. Fabric Manufacturing - Disruptive innovation opportunity: Develop and produce advanced fabrics and materials that prioritize comfort, durability, and style for the children's clothing market.
3. Customizable Kidswear - Disruptive innovation opportunity: Create a platform or brand that allows parents and kids to customize their own clothing designs, offering unique and personalized options.
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