John Mayer Joined PRS Guitars in Making 'The Silver Sky'
Amy Duong — March 7, 2018 — Pop Culture
References: prsguitars & hypebeast
Talented singer and guitarist John Mayer joined forces with Paul Reed Smith's PRS Guitar in creating a new Mayer signature guitar model entitled 'The Silver Sky.' The new musical instrument is a retro-style guitar that was produced over the span of two-and-a-half years. It incorporates both Mayer's and Smith's favorite vintage instrument components drawn from the 60s. This includes the reverse PRS iconic headstock silhouette shape and the vintage-style tuners with the PRS lock design.
The new Silver Sky model also has Mayer's signature on the bolted on maple neck with a 635JM carve. Some other elements of the guitar include a 7.25 fretboard radius, PRS trem arm with a steel PRS tremolo bridge, three-part PRS 635JM single-coil pickups, GEN-III knife-edge screws and prevision-tuned electronics.
The new Silver Sky model also has Mayer's signature on the bolted on maple neck with a 635JM carve. Some other elements of the guitar include a 7.25 fretboard radius, PRS trem arm with a steel PRS tremolo bridge, three-part PRS 635JM single-coil pickups, GEN-III knife-edge screws and prevision-tuned electronics.
Trend Themes
1. Retro-style Guitars - There is an opportunity for companies to innovate by creating guitars with a retro aesthetic, such as 'The Silver Sky'.
2. Collaborative Design - Collaborative design processes featuring talented individuals, such as John Mayer and Paul Reed Smith, may lead to innovative new products and designs.
3. Signature Models - Creating signature models for musicians with unique and specific needs, such as John Mayer's preference for vintage components, can be a successful strategy for guitar companies.
Industry Implications
1. Musical Instrument Manufacturing - Musical instrument manufacturers, such as PRS Guitars, have the opportunity to create unique and innovative products, such as 'The Silver Sky', that appeal to consumers.
2. Music Retail - Music retailers have the opportunity to offer exclusive signature models, such as 'The Silver Sky', to attract customers and differentiate themselves from competitors.
3. Collaborative Creative Projects - Collaborative creative projects, such as John Mayer's partnership with PRS Guitars to create 'The Silver Sky', can showcase individual talents and lead to innovative and successful products.
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