Santa Claus Makes an Appearance on Sigtuna Christmas Lager
Armida Ascano — December 22, 2010 — Marketing
References: lovelypackage
Sigtuna Christmas Lager comes from an up-and-coming micro brewery in Sweden. The bottle for this festive booze boasts the image of jolly old Saint Nick himself, kicking the Christmas cheer up a couple of notches.
Designed by Morkman Reklambyrå, the Sigtuna Christmas Lager bottle is nothing short of a holiday miracle! Check out the alco-holiday treat for yourself; I guarantee it'll keep you warm through the snowy nights.
Implications - With so many stresses in the modern world, consumers are looking for a quick escape. Products that offer on-the-go customers the ability to take a break are appealing to those who don't have the time to enjoy things with ease. Companies could develop more products with an element of vacation in mind to appeal to a wider audience.
Designed by Morkman Reklambyrå, the Sigtuna Christmas Lager bottle is nothing short of a holiday miracle! Check out the alco-holiday treat for yourself; I guarantee it'll keep you warm through the snowy nights.
Implications - With so many stresses in the modern world, consumers are looking for a quick escape. Products that offer on-the-go customers the ability to take a break are appealing to those who don't have the time to enjoy things with ease. Companies could develop more products with an element of vacation in mind to appeal to a wider audience.
Trend Themes
1. Vacation-inspired Products - Developing products with an element of vacation in mind can appeal to on-the-go customers looking for a quick escape.
2. Festive Packaging - Creating holiday-themed packaging, like the Sigtuna Christmas Lager bottle, can enhance the customer experience and attract attention.
3. Microbrewery Boom - The rise of up-and-coming microbreweries presents opportunities for innovative and unique alcoholic beverages.
Industry Implications
1. Beverage Packaging - There is potential for disruptive innovation in the beverage packaging industry by creating unique and eye-catching designs.
2. Alcoholic Beverages - The alcoholic beverage industry can capitalize on the demand for vacation-inspired products and festive packaging to attract more customers.
3. Microbrewery - The microbrewery industry has room for disruptive innovation through the creation of innovative and unique alcoholic beverages to stand out in the market.
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