Glamboulevard — November 22, 2007 — Pop Culture
References: gossipboulevard
Sienna Miller has signed up to star in a movie version of GI Joe. The actress will play Baroness, a sexy femme fatale skilled in espionage, reports Variety. The story is about an international force of operatives who use high-tech equipment to battle Cobra, an evil group headed by a Scottish arms dealer. Stephen Sommers directs the live-action film based on the Hasbro toys, comic book and TV series. Shooting is scheduled to start in February 2008 for a planned Aug. 7, 2009 release. Miller, 25, is the first star to sign on for the big-budget production.
Trend Themes
1. Live-action Adaptations of Popular Entertainment Franchises - Multiple film studios have found success in adapting comic books, video games, and toys into live-action blockbuster films.
2. Strong Female Characters in Action Movies - The casting of Sienna Miller as Baroness follows a trend of Hollywood creating female characters in action movies that are more than just love interests.
3. Use of High-tech Equipment in Action Movies - The story of GI Joe relies heavily on the use of high-tech equipment, which has become a common theme in modern action movies.
Industry Implications
1. Film Production - Making live-action adaptations of popular franchises can be a lucrative opportunity for film studios.
2. Toy and Entertainment Franchises - The success of GI Joe as a toy, comic book, and TV series proves the potential for entertainment franchises to expand into multiple industries.
3. Weapons and Military Equipment Manufacturing - The use of high-tech equipment and weapons in action movies provides opportunities for manufacturers to showcase their products and generate interest among consumers.
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