The Siemens Ventilation Systems Campaign Boasts the Freshness of the Outdoors
Meghan Young — October 22, 2011 — Marketing
References: siemensappliance & ibelieveinadv
Proper air circulation is incredibly important for homes of all shapes and sizes, not to mention specific rooms as well; the Siemens Ventilation Systems targets kitchens in its latest ad campaign. The campaign itself claims the freshest of air, rivalling that of the outdoors.
Conceived and executed by Beijing-based ad agency Ogilvy, the Siemens Ventilation Systems ad campaign illustrates this claim by showing three separate kitchens, all with their outer walls knocked down, leaving the inhabitants outside. Photographed by Xiaohang Liu, the images look as fresh as the circulating air is supposed to feel. No longer will the cooks of the house have to worry about stale air and stinking clothes.
The Siemens Ventilation Systems ad campaign was art directed by Shiyang He, copy written by Doug Schiff and Lianhui Hao, and illustrated by Jian Sun.
Conceived and executed by Beijing-based ad agency Ogilvy, the Siemens Ventilation Systems ad campaign illustrates this claim by showing three separate kitchens, all with their outer walls knocked down, leaving the inhabitants outside. Photographed by Xiaohang Liu, the images look as fresh as the circulating air is supposed to feel. No longer will the cooks of the house have to worry about stale air and stinking clothes.
The Siemens Ventilation Systems ad campaign was art directed by Shiyang He, copy written by Doug Schiff and Lianhui Hao, and illustrated by Jian Sun.
Trend Themes
1. Proper Air Circulation - Disruptive innovation opportunity: Develop advanced air ventilation systems that provide optimal air circulation for various rooms and spaces.
2. Outdoor Freshness - Disruptive innovation opportunity: Create innovative home air purification systems that mimic the freshness of the outdoors, bringing nature inside.
3. Stale Air Solutions - Disruptive innovation opportunity: Design revolutionary clothing or accessories that eliminate or neutralize unpleasant odors caused by cooking in stale air environments.
Industry Implications
1. Home Appliances - Disruptive innovation opportunity: Develop cutting-edge ventilation systems and air purifiers that enhance the overall indoor air quality and comfort of homes.
2. Interior Design - Disruptive innovation opportunity: Create integrated ventilation solutions and aesthetic designs that merge seamlessly into modern kitchen and living spaces.
3. Textile and Fashion - Disruptive innovation opportunity: Invent innovative fabrics or garments with built-in odor-eliminating technologies to combat the negative effects of cooking in enclosed spaces.
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