New Era's Sideline Collection Honors the NFL's 100th Season
References: highsnobiety
In celebration of the NFL's 100th season, New Era Cap unveils its new official 2019 Sideline collection that dives into the previous decades of glory. The caps each nod to a different decade of the NFL season, dating all the way back to 2019. Every period since then notes a distinctive design element, ranging from the way that the details are informed, the piping that is used, materials that construct the cap, and more.
The Sideline collection features a broad range of familiar silhouette styles including the Low-profile 59FIFTY fitted cap, the 59FIFTY fitted cap, 39THIRTY stretch fit cap, the 9FIFTY snapback, and the women's 9TWENTY. The year of the teams established can be found on the right side of the cap's designs. The complimenting capsule is the Sideline Road capsule that showcase different teams as well as the decades.
Image Credit: New Era Cap
The Sideline collection features a broad range of familiar silhouette styles including the Low-profile 59FIFTY fitted cap, the 59FIFTY fitted cap, 39THIRTY stretch fit cap, the 9FIFTY snapback, and the women's 9TWENTY. The year of the teams established can be found on the right side of the cap's designs. The complimenting capsule is the Sideline Road capsule that showcase different teams as well as the decades.
Image Credit: New Era Cap
Trend Themes
1. Nfl-inspired Caps - Opportunity for fashion brands to collaborate with sports franchises to create limited edition merchandise celebrating significant milestones.
2. Decade-themed Collections - Potential for apparel companies to release products that pay homage to different eras and resonate with nostalgic consumers.
3. Personalized Sports Merchandise - Emerging market for customizable sports merchandise that allows fans to commemorate their favorite team and specific years.
Industry Implications
1. Fashion - Incorporating sports team logos and themes into fashion collections could attract a wider audience and tap into the sports fan market.
2. Apparel - Opportunity for apparel companies to leverage sports collaborations to create unique and highly sought-after products that appeal to fans.
3. Sports Merchandise - Market for innovative sports merchandise that goes beyond traditional team jerseys and incorporates elements of design and personalization.
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