The Shwood Canby Bushmills Sunglasses is for the Fashionable Drinker
Meghan Young — March 13, 2012 — Eco
References: shwoodshop & psfk
The Shwood Canby Bushmills sunglasses are intriguing for a couple of reasons. Not only are they utterly good-looking, they have been crafted out of genuine White Oak Irish whiskey barrels. A limited edition collection, these sunglasses even come packaged in a custom wooden whiskey crate and a crowbar to pry it open with to further the vintage alcoholic theme.
A collaboration with between eyewear manufacturer Shwood, Boston boutique Bodega and Bushmills Irish Whiskey, the Shwood Canby Bushmills sunglasses follow previous collaboration projects that involved brands such asPendleton and Ransom. Handcrafted in Portland, Oregon, only 100 of these sunglasses have been produced.
Carl Zeiss lenses update the upcycled, 100 years old four-ply wood frames of the Shwood Canby Bushmills sunglasses in addition to its classic design.
A collaboration with between eyewear manufacturer Shwood, Boston boutique Bodega and Bushmills Irish Whiskey, the Shwood Canby Bushmills sunglasses follow previous collaboration projects that involved brands such asPendleton and Ransom. Handcrafted in Portland, Oregon, only 100 of these sunglasses have been produced.
Carl Zeiss lenses update the upcycled, 100 years old four-ply wood frames of the Shwood Canby Bushmills sunglasses in addition to its classic design.
Trend Themes
1. Sustainable Fashion - The Shwood Canby Bushmills sunglasses showcase the trend of upcycling by using genuine White Oak Irish whiskey barrels for frame material.
2. Limited Edition Collaborations - The collaboration between Shwood, Bodega, and Bushmills Irish Whiskey demonstrates the trend of brands partnering to create unique, exclusive products.
3. Vintage Alcoholic Theme - The Shwood Canby Bushmills sunglasses tap into the trend of incorporating nostalgic elements of alcohol culture into fashion accessories.
Industry Implications
1. Eyewear - The Shwood Canby Bushmills sunglasses present an opportunity for eyewear companies to explore eco-friendly materials and unique collaborations.
2. Alcohol - The partnership between Shwood and Bushmills Irish Whiskey suggests potential innovative opportunities for alcohol brands to venture into accessories and fashion collaborations.
3. Fashion Retail - The limited edition nature and vintage alcoholic theme of the Shwood Canby Bushmills sunglasses could inspire fashion retailers to create exclusive collections with unique design concepts.
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