PORTER Launches the SHOULDER Air Jacket with POUCH Design
References: yoshidakaban & hypebeast
PORTER introduces a new phone accessory design with the new SHOULDER Air Jacket with POUCH design that is a fully functioning carrying silhouette. It is specifically made to be compatible with the Apple iPhone 13 and the iPhone 13 Pro.
The design can be worn across the body and has a thin and lightweight POWER SUPPORT Air Jacket phone case as well. It is marked with branding details that nod to PORTER along with the classic Edo Kiriko technique to ensure both design and functino. Notably, the strap also has a small mini pouch made from nylon materials and is offered in two different sizes. The tonal options include either a black colorway palette or an olive green.
Image Credit: PORTER
The design can be worn across the body and has a thin and lightweight POWER SUPPORT Air Jacket phone case as well. It is marked with branding details that nod to PORTER along with the classic Edo Kiriko technique to ensure both design and functino. Notably, the strap also has a small mini pouch made from nylon materials and is offered in two different sizes. The tonal options include either a black colorway palette or an olive green.
Image Credit: PORTER
Trend Themes
1. Phone Case Straps - The trend of incorporating carrying straps or lanyards into phone cases opens up disruptive innovation opportunities for accessory companies looking to merge fashion and function.
2. Crossbody Phone Pouches - The rise in popularity of shoulder-carrying strap phone cases presents opportunities for companies to innovate and create new ways to carry phones for hands-free convenience.
3. Integrated Phone Accessories - The SHOULDER Air Jacket with POUCH design showcases the potential for phone cases and accessories to be seamlessly integrated, opening up opportunities for companies to disrupt the mobile accessory market.
Industry Implications
1. Mobile Accessories - The introduction of shoulder-carrying strap phone cases could disrupt the mobile accessory industry by introducing new product designs that cater to functionality and convenience.
2. Fashion and Apparel - The trend of incorporating phone case straps into apparel presents opportunities for fashion companies to create innovative accessories that are both stylish and functional.
3. Outdoor and Adventure - The convenience of carrying phones with straps creates opportunities for outdoors and adventure companies to create phone cases that cater to those needs and are rugged, durable, and functional.
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